Expert short-term rental marketing to grow your bookings and nightly rate in Courchevel, French Alps, France, Europe.
Sixteen services, one team. Everything below is built in-house and scoped to your property and market. Most owners start with the 12-Step System.
Every engagement is quoted to your portfolio. These are the ready-made scopes owners pick most — the AI Efficiency Discount is already applied. A clear proposal within 48 hours.
The work is public. Selected engagements and what changed — and reviews from the owners and managers behind them.
* Market averages. Properties marketed by Cavmir typically exceed these figures by 25–45%. Data sourced from AirDNA, STR market reports, and Cavmir internal analytics.
Courchevel is France's flagship ultra-luxury ski market — the 1850 altitude-village at the top of Les Trois Vallées (the largest linked ski domain in the world, covering 600 km of pistes shared with Méribel, Val Thorens, and neighbouring resorts) where the chalet rental market commands the highest nightly rates of any Alpine destination. Cheval Blanc Courchevel, Les Airelles, Le K2, Barrière Les Neiges, and L'Apogée define the hotel ceiling; independent chalet rentals at Bellecôte, Nogentil, and Le Belvédère regularly clear €15,000–€60,000 per night in peak weeks, with New Year and February half-term driving single-week bookings into seven figures.
Courchevel's STR regulation is light — the commune requires registration, taxe de séjour is collected municipally, but there is no supply cap. The season is brutally compressed: roughly mid-December through mid-April, with the real revenue concentrated in Christmas/New Year, February half-term (UK, French, and Russian school breaks overlap), and Easter. A well-marketed 1850 chalet can clear a full year's operating budget across three peak-holiday weeks. The private-jet pipeline through Chambéry, Geneva, and the Courchevel altiport is the actual demand engine; villa marketing has to speak that audience's language.
Nearby Markets: Zurich | Saint-Tropez | Paris
Cavmir markets Courchevel chalets around the actual buying moment — the family-office principal booking three seasons ahead, the UK-banker half-term family, the GCC private-jet arrival — not the generic ski-holiday frame. We build the cinematic film the Courchevel guest expects, distribute through the advisor and private-aviation channels that actually drive the booking, and architect direct-booking infrastructure that captures the repeat family who takes the same chalet for New Year for a decade running.
Courchevel was invented — deliberately and from essentially nothing — in 1946. The French government, looking to seed a post-war Alpine economy in Savoie, commissioned architect Laurent Chappis and engineer Maurice Michaud to plan an altitude ski resort on what was then empty high-pasture land above the medieval village of Saint-Bon. Courchevel 1850 (the altitude in metres gave the resort its name) opened its first lifts in 1947. It was the first purpose-built altitude ski resort in France and the template for the dozen or so grands stations that followed (Val Thorens, La Plagne, Les Arcs, Tignes).
The luxury positioning was deliberate. Courchevel 1850 was designed with wider streets, altitude-dedicated runs, and room for grand hotels from the start; the neighboring sub-villages (Le Praz / 1300, Courchevel 1550, Courchevel 1650 / Moriond) filled the more accessible tiers. The Les Trois Vallées ski domain — linking Courchevel to Méribel, La Tania, Val Thorens, Les Menuires, and Saint-Martin-de-Belleville — was completed in the 1970s and remains the largest interconnected ski area on earth, with more than 600 km of groomed pistes. Today Courchevel 1850 holds the highest concentration of palace-classified hotels (France's rare 'six-star' designation) of any ski village in the world, and the chalet-rental inventory commands the highest peak nightly rates of any Alpine destination.
Courchevel 1850 anchor corridors (Bellecôte, Nogentil, Jardin Alpin, Le Belvédère) hold the ultra-luxury chalet market — full-staff, ski-in-ski-out estates clear €20,000–€80,000 per night in peak weeks, with New Year and February half-term driving single-week bookings into seven figures. 1850 village-core chalets without immediate piste access run €8,000–€25,000 per night. Courchevel 1650 (Moriond) and 1550 run €3,000–€10,000 per night for premium ski-in chalets. Le Praz (1300) serves the family and character-chalet tier at €1,500–€6,000 per night. Altitude and piste proximity are the two pricing variables that matter most.
Extreme seasonality — one of the most compressed luxury markets in Europe. Peak: mid-December through mid-April. Super-peak: Christmas/New Year (typically 14-night minimums at 1850), February half-term (UK, French, Swiss, and Russian school breaks overlap), Easter. Shoulder: early December, early April. Low: May through mid-December (village is essentially closed; most restaurants and lifts shut). A well-marketed 1850 chalet can clear an entire year's operating revenue across three peak-holiday weeks alone.
French STR regulation applies with a meublé de tourisme framework that is particularly favorable for chalet-rental operators. Communal registration with the mairie of Saint-Bon-Tarentaise (which administers Courchevel) is required; declaration number displayed on listings. Classement meublé de tourisme (voluntary classification, 1–5 stars) unlocks the 71% micro-BIC tax abatement — nearly every high-end chalet operator elects this. Taxe de séjour is communally collected (approximately €5 per guest-night in peak). No supply cap as in Paris; Savoie département has been operationally friendly to short-term-letting. Foreign ownership unrestricted; SCI structures are standard for non-French buyers. Altiport noise ordinances and ski-run-adjacent building permits are the niche regulatory constraints that matter most.
The Courchevel strategic tip: pre-sell peak weeks 18–36 months ahead to repeat clients through private aviation and family-office channels — not OTAs. The economics of a Courchevel 1850 chalet are built almost entirely on three-to-four peak weeks, which book ferociously early to a small, well-identified audience. The advisor, concierge, and private-aviation relationships that actually control those bookings are dense and relationship-driven. A chalet operator who tries to fill Christmas through Booking.com or Airbnb is almost certainly underpricing against the market that actually sets the rate.
Tactically: first, staff the chalet for the week, not the night — full-service chef, housekeeper, driver, and child-care team (at peak weeks) is the actual product, and the physical chalet is the stage on which that team performs. Second, classify the property under meublé de tourisme to access the 71% tax abatement — the difference is material on revenue curves at this tier. Third, invest in the private-aviation and altiport-logistics relationships; the Courchevel altiport is iconic but operationally tricky, and operators who pre-arrange helicopter or altiport landings remove the guest's single biggest arrival friction. Fourth, maintain the chalet between seasons — the May–November interval is when FF&E gets updated, interiors refreshed, and the winter-week product protected. Under-investment here shows in February reviews.
Courchevel challenges: climate risk is the defining long-horizon variable — snow reliability below 1650m is already a real question, and the season in decades ahead may need to compress further around 1850 and Val Thorens (the highest altitude in Les Trois Vallées). Ultra-luxury staffing is scarce and expensive (full-service chalet crew at peak weeks runs €15,000–€30,000/week alone). Private-jet traffic through Chambéry and Courchevel altiport is weather-sensitive; peak-week arrival diversions happen. Russian-buyer exit post-2022 reshaped the upper tier, though GCC, Scandinavian, UK, and US buyers have filled most of the gap.
French chalet insurance is domestic-market with Lloyd's capacity for ultra-luxury estates. Fire, liability, storm, and avalanche-risk coverage standard. Budget €8,000–€40,000 annually for luxury chalets with adequate limits (€5–15 million building plus liability). Staff-workers'-comp at scale (chalet crews of 6–12 during peak weeks) is material. Private-event and large-group-hosting coverage warrants specific discussion for peak-week holiday events.
French rental income: régime micro-BIC with 71% abatement under classified meublé de tourisme (the standard election for Courchevel chalets) on revenue up to ~€188,700, or régime réel for higher-volume properties. Non-resident owners 20% minimum plus CSG/CRDS (17.2%); EU residents may exempt CSG via E104/S1. Taxe foncière and taxe d'habitation (second-home surcharges) annual. Acquisition costs roughly 7–8%. SCI ownership triggers specific French corporate-tax considerations; structure with French counsel.
French mortgages for foreign buyers through BNP Paribas, Société Générale, Crédit Agricole des Savoie, CIC, and HSBC France at 50–70% LTVs for non-residents. Geneva-based private banking (Pictet, Lombard Odier, UBS) extracts the best terms on ultra-luxury Courchevel transactions given geographic proximity. Cash purchases dominate the 1850 luxury tier; local debt is more common at Le Praz and 1650.
Courchevel through 2027 and beyond: the Les Trois Vallées altitude advantage (Val Thorens at 2,300m, Courchevel 1850 and Val Thorens guaranteed through the 2030s on conservative climate projections) is a durable moat against lower-altitude Alpine peers. Private-aviation feeder pipelines continue to compound. The ultra-luxury palace-hotel arms race (Cheval Blanc, Les Airelles, Le K2, L'Apogée, Barrière) keeps pulling the benchmark upward. GCC, US, and Scandinavian buyers have materially replaced the Russian exit. Climate risk remains the defining 30-year question. Expect continued altitude-tier bifurcation — 1850 and 2300 hold; 1300-and-below products face genuine demand risk in a decade.
Courchevel is the European luxury market where the physical chalet is almost the least important part of the product. What the guest paying €40,000 a night is actually buying is the team — the chef planning four children's lunches and two tasting-menu dinners, the driver with the chains on the Mercedes at 6 a.m., the housekeeper turning the rooms twice daily through Christmas week, the ski concierge booking the private lessons and handling the boot-warming nightly. The chalet is the stage. The staff is the show.
What we love about marketing Courchevel is how specific the repeat-client economy is. Peak weeks book 18–36 months out, almost entirely through private-aviation concierges, family-office advisors, and a dense network of UK and Swiss travel advisors who control the allocation. The operators who understand this play a relationship game, not a platform game. A Courchevel 1850 chalet that tries to fill Christmas via Airbnb is giving away the one durable commercial advantage the market actually confers: trust compounded over years with the specific families who return for the same week for a decade.
The picks Cavmir recommends for Courchevel welcome books — the details that separate resident-hosts from the generic 'Alpine luxury' script.
The pre-lift-opening private-ski arrangement available through ESF Courchevel and the palace hotels. 8 a.m. on corduroy. The pick that materially distinguishes a generic Courchevel ski morning from a repeat-family memory.
Private-jet and light-aircraft arrivals land into the setting sun against Les Trois Vallées. A host who times an aperitif at L'Altiplano 2000 to coincide offers a signature Courchevel image.
The 1992 Albertville Olympic ski-jumps just below Courchevel 1300. 20-minute walk through the original Savoyard village that predates the altitude build-out. Lunch at Bistrot du Praz.
Three Michelin stars at Le 1947 (Yannick Alléno). La Table du Kilimandjaro also three stars. Peak-week reservations close 4–6 months ahead — a host who pre-books both owns the week.
The on-mountain Savoyard lunch institution accessible only by ski. Reservation essential in peak week. The terrace at 1 p.m. is the Courchevel social calendar.
Post-holiday pricing drops, the snow is typically at its season-best, and the village quiets dramatically. The week Savoyard residents protect for their own skiing.
Les Trois Vallées links make full-day ski crossings accessible. Lunch at La Fruitière in Val Thorens, return to Courchevel by Saulire. A host who plans the route owns the day.
Private-jet guests routinely underestimate the Courchevel altiport's weather restrictions. A host who pre-arranges the Chambéry backup (plus helicopter onward) saves the weather-diverted arrival.
Representative Cavmir engagements in Courchevel. Property identifiers redacted; figures composited from internal analytics and market benchmarks.
Architecturally exceptional 1850 chalet with full ski-in-ski-out access, booking Christmas at €32,000/night and losing the week regularly to peer Bellecôte inventory. Repeat-family book had eroded.
Rebuilt the brand around the full-service chef-and-concierge product. Editorial property film across a full peak week including staff. Welcome book with named Yannick Alléno, Kilimandjaro, and Cap Horn relationships. Distribution exclusively through UK, Geneva, and Dubai advisor channels — no platform listings.
Christmas/New Year ADR climbed to €48,000/night. Repeat-family book now fills five of the ten most valuable weeks 24 months ahead. Platform dependence eliminated entirely.
Attractive 1650 chalet losing winter booking funnel to 1850 inventory despite a materially better value proposition. The 1650 altitude position was reading as second-tier.
Repositioned the chalet around the family-ski product — the 1650 green-and-blue piste access, the village school of ski, the quieter evening atmosphere. Photography led with children and the village at dusk. Distribution through UK and French family-travel agents.
February half-term occupancy reached 100%. ADR up 34%. The 'family-Courchevel' positioning now attracts the repeat-family book the 1850 corridor routinely over-prices out of.
Ultra-luxury 1850 Belvédère-corridor chalet missing the corporate-group and production-location revenue streams peer properties at the tier were capturing.
Three-product brand build. Corporate-retreat product for London and Geneva family offices. Production-location availability for luxury-brand films and campaigns. Dedicated peak-week leisure product for known repeat families.
Corporate and production bookings now contribute a material share of annual revenue outside the peak-holiday weeks. A single five-day luxury-brand production booking cleared €420,000.
Yes. Cavmir works with short-term rental owners and boutique hotels in Courchevel and across France — property branding, listing optimization, photography direction, direct-booking websites, SEO, and paid campaigns. Properties near Les Trois Vallées Ski Domain, Courchevel 1850 Village and Courchevel Altiport are exactly the kind of stays we market.
The market snapshot on this page shows average nightly rates around $895 with occupancy near 58% for Courchevel. Treat those as directional market averages, not guarantees — the spread between a well-marketed property and a poorly marketed one in the same market is wide.
Demand in Courchevel is distinctly seasonal — a strong peak stretch carries much of the year, which makes pricing discipline and early-calendar marketing matter more, not less. The properties that win are the ones already visible before the peak begins.
Courchevel is comparatively light on short-term rental regulation today, but rules change quickly in this industry. Confirm current requirements with local authorities before you list. Cavmir handles the marketing side; we don't provide legal or permitting advice.
Give guests a way to book you without a platform in the middle: a fast direct-booking website, a complete Google Business Profile, and follow-up that brings past guests back. Cavmir builds that stack — see vacation rental SEO — so your repeat Courchevel guests stop paying platform fees to find you.
It depends on scope. Current plans and one-time project pricing are on the pricing page — most owners start with a listing overhaul or the 12-step system. A conversation about your property costs nothing: contact Cavmir.
Send us the listing and we'll tell you what we'd change. Not a pitch deck — a straight read on your photos, your title, your rates against the Courchevel comp set, and whether a direct-booking site would pay for itself.
You'll hear back from a person, usually inside one business day. If we don't think we can move your numbers, we'll say so. Cavmir is a short-term rental marketing agency — we position and market properties, we don't manage them.
Demand in Courchevel peaks around January through March and runs quietest around September through October. Here is how the year actually books — and what to do about each stretch of the calendar.
This is a winter market, and February and March are the height, driven by French and European school holidays when the whole Trois Vallees fills and ski-in chalets are booked far ahead. January holds strong right after the New Year rush. Set premium pricing on the holiday weeks a year out, hold a weekly minimum through the peak, and have the chalet fully dialed before the lifts open in December.
Early December and April are the shoulders of the ski season. December builds fast toward the Christmas and New Year peak, and April offers spring skiing with sun and softer prices before the lifts close. A small summer season runs July and August for hikers and cyclists in the mountains. Market the value angle in April and the outdoor-mountain angle in summer to keep dates moving.
May, June, October and November are the true mud-season lulls, when the lifts are shut and the resort largely closes down. There is little point chasing bookings in the dead weeks, so use them for deep maintenance, chalet upgrades and a fresh photo set that captures both the winter and summer faces of the property before the December rush.
The Christmas, New Year and February holiday weeks book the furthest out, with regulars securing the best chalets close to a year ahead. January and April fill in the months before the season. Set the holiday weeks early and firm, and market the shoulder weeks harder as they approach.
Winter runs almost entirely on week-long, Saturday-to-Saturday chalet stays, the standard rhythm of an Alps ski resort. The small summer season mixes shorter stays and midweek trips. This is a market that lives on the peak weeks, so the pricing and presentation of those weeks decide the year.
The chalet or apartment that wins is ski-in or genuinely close to a lift, with the space, warmth and finish a holiday-week group expects. Proximity to the slopes is the first filter almost every guest applies. A boot room, a hot tub and a warm living space where the group gathers after skiing are what turn a good chalet into a booked one.
Lead with ski access and the after-ski comfort, shot with photography that sells both the snow-front setting and the warm interior a group comes home to. Price the holiday weeks, Christmas, New Year and the February half-term, deliberately and a year out, because they carry the season and behave nothing like ordinary weeks. Add a Google Business Profile for map searches and a direct-booking site for the regulars who return to the same chalet every winter. That is the marketing layer Cavmir builds for Alpine hosts, and a ski resort's repeat-guest loyalty makes it compound quickly.
Winter is the whole game, with February and March the height on the school holidays and January close behind. Christmas and New Year are the single most in-demand week. There is a small summer season in July and August, and the spring and autumn mud months are quiet.
The Christmas, New Year and February holiday weeks book close to a year ahead, with regulars locking the best chalets first. January and April fill in the months before the season opens. Set the holiday weeks early and firm, then push the shoulder weeks as they approach.
Most guests fly into Geneva, Chambery or Lyon from London, Paris, Amsterdam, Brussels and Milan, then transfer up the mountain, so that is where paid marketing pays. Closer in, guests plan around the Alpine gateway cities, worth naming in your listing and local SEO.
Ski-in access or genuine proximity to a lift leads every list, followed by a hot tub or sauna for the apres-ski crowd. A boot room and ski storage, a fireplace and a warm gathering space matter almost as much, and fast wifi and parking round out what a holiday-week group expects.
Talk to Cavmir today. We'll show you exactly what your Courchevel property is leaving on the table — and how fast we can change that.
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