Expert short-term rental marketing to grow your bookings and nightly rate in Courchevel, French Alps, France, Europe.
Sixteen services, one team. Everything below is built in-house and scoped to your property and market. Most owners start with the 12-Step System.
Every engagement is quoted to your portfolio. These are the ready-made scopes owners pick most — our Fall Special (55% off list or more) is already applied to the website, King Broker, Hotels and à la carte scopes. A clear proposal within 48 hours.
The work is public. Selected engagements and what changed — and reviews from the owners and managers behind them.
* Market averages from AirDNA and STR market reports. A single home's numbers depend on its size, its location and how it is marketed.
Cavmir is an Airbnb marketing agency. We build the brand, the direct-booking website and the marketing for short-term rentals in Courchevel.
Courchevel is France's flagship ultra-luxury ski market — the 1850 altitude-village at the top of Les Trois Vallées (the largest linked ski domain in the world, covering 600 km of pistes shared with Méribel, Val Thorens, and neighbouring resorts) where the chalet rental market commands the highest nightly rates of any Alpine destination. Cheval Blanc Courchevel, Les Airelles, Le K2, Barrière Les Neiges, and L'Apogée define the hotel ceiling; independent chalet rentals at Bellecôte, Nogentil, and Le Belvédère regularly clear €15,000–€60,000 per night in peak weeks, with New Year and February half-term driving single-week bookings into seven figures.
Courchevel's STR regulation is light — the commune requires registration, taxe de séjour is collected municipally, but there is no supply cap. The season is brutally compressed: roughly mid-December through mid-April, with the real revenue concentrated in Christmas/New Year, February half-term (UK, French, and Russian school breaks overlap), and Easter. A well-marketed 1850 chalet can clear a full year's operating budget across three peak-holiday weeks. The private-jet pipeline through Chambéry, Geneva, and the Courchevel altiport is the actual demand engine; villa marketing has to speak that audience's language.
Nearby Markets: Zurich | Saint-Tropez | Paris
Cavmir markets Courchevel chalets around the actual buying moment — the family-office principal booking three seasons ahead, the UK-banker half-term family, the GCC private-jet arrival — not the generic ski-holiday frame. We build the cinematic film the Courchevel guest expects, distribute through the advisor and private-aviation channels that actually drive the booking, and architect direct-booking infrastructure that captures the repeat family who takes the same chalet for New Year for a decade running.
Courchevel was invented — deliberately and from essentially nothing — in 1946. The French government, looking to seed a post-war Alpine economy in Savoie, commissioned architect Laurent Chappis and engineer Maurice Michaud to plan an altitude ski resort on what was then empty high-pasture land above the medieval village of Saint-Bon. Courchevel 1850 (the altitude in metres gave the resort its name) opened its first lifts in 1947. It was the first purpose-built altitude ski resort in France and the template for the dozen or so grands stations that followed (Val Thorens, La Plagne, Les Arcs, Tignes).
The luxury positioning was deliberate. Courchevel 1850 was designed with wider streets, altitude-dedicated runs, and room for grand hotels from the start; the neighboring sub-villages (Le Praz / 1300, Courchevel 1550, Courchevel 1650 / Moriond) filled the more accessible tiers. The Les Trois Vallées ski domain — linking Courchevel to Méribel, La Tania, Val Thorens, Les Menuires, and Saint-Martin-de-Belleville — was completed in the 1970s and remains the largest interconnected ski area on earth, with more than 600 km of groomed pistes. Today Courchevel 1850 holds the highest concentration of palace-classified hotels (France's rare 'six-star' designation) of any ski village in the world, and the chalet-rental inventory commands the highest peak nightly rates of any Alpine destination.
Courchevel 1850 anchor corridors (Bellecôte, Nogentil, Jardin Alpin, Le Belvédère) hold the ultra-luxury chalet market — full-staff, ski-in-ski-out estates clear €20,000–€80,000 per night in peak weeks, with New Year and February half-term driving single-week bookings into seven figures. 1850 village-core chalets without immediate piste access run €8,000–€25,000 per night. Courchevel 1650 (Moriond) and 1550 run €3,000–€10,000 per night for premium ski-in chalets. Le Praz (1300) serves the family and character-chalet tier at €1,500–€6,000 per night. Altitude and piste proximity are the two pricing variables that matter most.
Extreme seasonality — one of the most compressed luxury markets in Europe. Peak: mid-December through mid-April. Super-peak: Christmas/New Year (typically 14-night minimums at 1850), February half-term (UK, French, Swiss, and Russian school breaks overlap), Easter. Shoulder: early December, early April. Low: May through mid-December (village is essentially closed; most restaurants and lifts shut). A well-marketed 1850 chalet can clear an entire year's operating revenue across three peak-holiday weeks alone.
French STR regulation applies with a meublé de tourisme framework that is particularly favorable for chalet-rental operators. Declaration with the Mairie de Courchevel (the commune nouvelle that replaced Saint-Bon-Tarentaise and La Perrière on 1 January 2017) is required; declaration number displayed on listings. Classement meublé de tourisme (voluntary classification, 1–5 stars) unlocks the 50% micro-BIC deduction (30% if unclassified) — nearly every high-end chalet operator elects this. Taxe de séjour is communally collected (approximately €5 per guest-night in peak). No supply cap as in Paris; Savoie département has been operationally friendly to short-term-letting. Foreign ownership unrestricted; SCI structures are standard for non-French buyers. Altiport noise ordinances and ski-run-adjacent building permits are the niche regulatory constraints that matter most.
The Courchevel strategic tip: pre-sell peak weeks 18–36 months ahead to repeat clients through private aviation and family-office channels — not OTAs. The economics of a Courchevel 1850 chalet are built almost entirely on three-to-four peak weeks, which book ferociously early to a small, well-identified audience. The advisor, concierge, and private-aviation relationships that actually control those bookings are dense and relationship-driven. A chalet operator who tries to fill Christmas through Booking.com or Airbnb is almost certainly underpricing against the market that actually sets the rate.
Tactically: first, staff the chalet for the week, not the night — full-service chef, housekeeper, driver, and child-care team (at peak weeks) is the actual product, and the physical chalet is the stage on which that team performs. Second, classify the property under meublé de tourisme to access the 50% micro-BIC deduction (30% if unclassified) — the difference is material on revenue curves at this tier. Third, invest in the private-aviation and altiport-logistics relationships; the Courchevel altiport is iconic but operationally tricky, and operators who pre-arrange helicopter or altiport landings remove the guest's single biggest arrival friction. Fourth, maintain the chalet between seasons — the May–November interval is when FF&E gets updated, interiors refreshed, and the winter-week product protected. Under-investment here shows in February reviews.
Courchevel challenges: climate risk is the defining long-horizon variable — snow reliability below 1650m is already a real question, and the season in decades ahead may need to compress further around 1850 and Val Thorens (the highest altitude in Les Trois Vallées). Ultra-luxury staffing is scarce and expensive (full-service chalet crew at peak weeks runs €15,000–€30,000/week alone). Private-jet traffic through Chambéry and Courchevel altiport is weather-sensitive; peak-week arrival diversions happen. Russian-buyer exit post-2022 reshaped the upper tier, though GCC, Scandinavian, UK, and US buyers have filled most of the gap.
French chalet insurance is domestic-market with Lloyd's capacity for ultra-luxury estates. Fire, liability, storm, and avalanche-risk coverage standard. Budget €8,000–€40,000 annually for luxury chalets with adequate limits (€5–15 million building plus liability). Staff-workers'-comp at scale (chalet crews of 6–12 during peak weeks) is material. Private-event and large-group-hosting coverage warrants specific discussion for peak-week holiday events.
French rental income: régime micro-BIC with a 50% deduction for a classified meublé de tourisme on receipts up to €77,700 for 2025 income (€83,600 for 2026), or 30% up to €15,000 if unclassified, or régime réel for higher-volume properties. Non-resident owners 20% minimum plus CSG/CRDS (17.2%); EU residents may exempt CSG via E104/S1. Taxe foncière and taxe d'habitation (second-home surcharges) annual. Acquisition costs roughly 7–8%. SCI ownership triggers specific French corporate-tax considerations; structure with French counsel.
French mortgages for foreign buyers through BNP Paribas, Société Générale, Crédit Agricole des Savoie, CIC, and HSBC France at 50–70% LTVs for non-residents. Geneva-based private banking (Pictet, Lombard Odier, UBS) extracts the best terms on ultra-luxury Courchevel transactions given geographic proximity. Cash purchases dominate the 1850 luxury tier; local debt is more common at Le Praz and 1650.
Most people who open your Courchevel site won't be French. The resort's own annual report, as covered in December 2023, counted 72% of its tourists from abroad and 28% from France, with Europe supplying 45%, the Middle East 12% (Qatar and Saudi Arabia above all) and Americans 11%. That mix writes the brief for a direct-booking website on this mountain. It has to read like a native page in more than one language, show a price a family in Doha or Manhattan can weigh at a glance, and settle the logistics of a high-altitude Saturday arrival before anyone picks up the phone. Courchevel Tourisme already runs its official site in eight languages, which tells you how far beyond France the search for a chalet starts.
Publish English and French as two complete versions, each on its own URL and tagged with hreflang so Google hands the French one to a searcher in Lyon and the English one to a searcher in Surrey. A machine-translation plug-in gives you neither: it creates no separate pages for Google to index, and its stilted French is the first thing a Parisian family spots. If Gulf families show up in your enquiry log, an Arabic version set right to left is the third language to build, once someone can reply to Arabic messages as fast as English ones. Quote in euros, the currency you'll invoice in, and print pound and US-dollar equivalents beside it, labelled as estimates. Then answer what a staffed ski week makes people ask: bed sizes room by room on a floor plan, which days the chef and housekeeper work and what they cover, the boot room and ski lockers, and the walk in minutes to a named lift, such as La Croisette in Courchevel 1850, the Ariondaz gondola in Moriond or the Grangettes gondola in Courchevel Village.
Start at the town hall. Every furnished tourist rental in the commune has to be declared to the Mairie de Courchevel, even when an agency does the letting, and since 1 January 2017 that mairie runs the commune nouvelle formed from Saint-Bon-Tarentaise and La Perrière, so La Tania falls under it too. The state's national registration number, issued through a service the commune expects in the second half of 2026, then becomes the condition for advertising the chalet at all. Regulation (EU) 2024/1028, in force from 20 May 2026, already obliges platforms to show that number on every listing, so print it on each property page and in the booking summary of your own site as well. The taxe de séjour here is charged from 1 January to 31 December, 10% of it goes to the Savoie departmental council, and the commune's 2027 grid caps the percentage rate for an unclassified rental at €5.28 per adult per night, with palace and five-star rates changing on 1 January 2027. When a guest books direct, you collect it and pay it to the mairie before the 15th of the following month, so show it as its own line, per adult per night, in the quote and the confirmation. French consumer law leaves accommodation booked for fixed dates outside the usual right of withdrawal, which means your cancellation terms do all the work and belong beside the price, before payment. The cookie banner answers to the GDPR and the CNIL, which wants refusing to be as easy as accepting and nothing tracked before consent. The DGCCRF polices pricing and terms, the police municipale can check taxe de séjour compliance, and a local avocat or expert-comptable should sign off on your own setup.
Guests search this resort by village, so give each one its own page: Courchevel 1850 for La Croisette, the palace hotels and the altiport, Moriond for families on gentler slopes, Village for its gondola up to 1850, Le Praz for the lake and the Olympic ski jumps, and La Tania for tree-lined runs and quieter chalets. Use both names on every page, because the resort dropped its altitude labels in the 2011-2012 season (1650 became Courchevel Moriond and 1550 became Courchevel Village) and plenty of guests still type the numbers. A getting-here page should quote the tourist office's road distances, 179 km from Geneva airport, 176 km from Lyon-Saint-Exupéry and 95 km from Chambéry, then the train to Moûtiers, about 30 minutes below the resort by road, and the altiport for private flights. The photos guests filter on are practical ones: the route from the door to the lift shot in daylight, the boot room with its warmers, the pool or hammam, the dining table laid for the whole party, and the driveway under snow, since a steep, icy approach is the first worry of a family driving up from Moûtiers in a hire car.
GEO (generative engine optimization) is the work of making your chalet the one an assistant names when someone asks it to plan a week in the Trois Vallées. Among the English-speaking guests Courchevel draws, the habit is spreading fast: MMGY Travel Intelligence's 2026 Portrait of European Travellers found 52% of British travellers using AI tools to help plan trips, up from 40% a year before, with ChatGPT the tool of choice for 35% of them. Cavmir's July 2026 study of 550 Google AI answers across 15 U.S. markets found independent and regional operators took 82% of the citations and Airbnb or Vrbo turned up in 17% of answers. That's an American sample, yet it shows an answer engine will cite a well-documented independent site over a platform page.
The questions are concrete, and they name places. A family in London asks which Courchevel village suits children just out of ski school, whether Moriond or 1850 is the better first week, and how to get from Geneva to the chalet on a February Saturday. A family in Riyadh asks for a staffed chalet with a hammam and a chef who cooks halal, a short walk from La Croisette. A French guest types in French: « chalet avec piscine à Courchevel Village », « navette Moûtiers Courchevel », « quelle station des 3 Vallées pour les vacances de février ». An American group asks what to do on a rest day, or whether the 22 December night slalom is worth timing a trip around. Every one of those answers is assembled from pages that name the village, the lift, the drive and the date in short sentences, in the language the question came in.
Assistants lift short, consistent statements, so write yours once and repeat them word for word on your site, Airbnb, Booking.com and Vrbo: the registration number once it's issued, the commune, the village under its current and former name, the sleeps and bedroom count, the walk to the nearest named lift, whether the chalet is ski-in, ski-out or neither (never stretched), the drive up from Moûtiers station, the taxe de séjour per adult per night, the cancellation rule in one sentence, and the staff included. A line such as "sleeps ten in five bedrooms, a four-minute walk from the Ariondaz gondola in Courchevel Moriond, formerly 1650" gives a model something it can repeat without guessing. Keep the season dates current too: an AI that finds 4 December 2026 to 18 April 2027 on the lift company's page and last year's dates on yours will doubt the rest of your page. Mark each property up with LodgingBusiness or VacationRental schema and keep the description in the page text, outside any booking widget, so crawlers can read it.
Answer engines lean on sources they already trust for this resort. Courchevel Tourisme comes first: its accommodation, events and access pages are what an AI checks your claims against, so make sure your listing there matches your site. Les 3 Vallées publishes the lift and season dates assistants quote back. In French, Le Dauphiné Libéré covers the Tarentaise every day and the regional public radio, ici Pays de Savoie, covers the Savoie resorts; for British families, the Telegraph's ski pages, the Ski Club of Great Britain, Welove2ski and PlanetSKI cover the resort for skiers planning half-term, while Condé Nast Traveller and the Financial Times's HTSI reach the luxury traveller. Digital PR earns those mentions with something an editor can use: a new chalet, a staff story, or Courchevel's role at the 2030 Winter Games. Keep the chalet's name, address, sleeps and registration number identical on Airbnb, Booking.com, Vrbo and your own site, because an assistant that finds two versions of a fact quotes neither.
Content marketing for a Courchevel chalet comes down to eight pages that answer what guests ask Google and AI assistants, each tied to a date or a place they already search for. Order matters on a mountain where the holiday weeks sell a year out: the season and holiday pages go first, the event pages as soon as dates are confirmed, and the Olympic page well before the Games.
First, a page for winter 2026–2027 with the lift dates, 4 December to 18 April for Courchevel and the 3 Vallées links from 5 December, noting that Moriond and La Tania close on 11 April, refreshed every spring. Second, a February holidays page built on the French school calendar: zone C is off from 6 to 22 February 2027, zone A from 13 February to 1 March and zone B from 20 February to 8 March, which explains why your weekly rates step up and down through the month and why a British half-term week can land in the middle of a French zone. Third, a Christmas and New Year page for the French break from 19 December 2026 to 4 January 2027, with minimum stays and changeover days stated in the first paragraph. Fourth, a getting-here guide from Geneva, Lyon and Chambéry airports, Moûtiers station and the altiport, with the distances, the bus and taxi options, and what Saturday changeover traffic does to a transfer.
Fifth, one guide per village, written so a first-timer can choose between them: 1850 for La Croisette, the palaces and the altiport; Moriond for families and the Ariondaz gondola; Village for the Grangettes link and quieter evenings; Le Praz for the lake and the ski jumps; La Tania for forest runs and its own gondola into the domain. Sixth, an events page with the women's World Cup night slalom on 22 December 2026 and the Festival International d'Art Pyrotechnique, whose 2025 edition was its 22nd and whose 2026 edition marked Courchevel's 80th anniversary; add the 2027 shows once Courchevel Tourisme confirms them. Seventh, a summer page around the lift season, which ran from 4 July to 30 August in 2026, so the chalet earns a second, smaller window from hikers and cyclists.
Eighth, a page on the 2030 Winter Games, held from 1 to 17 February 2030. The venue map the IOC approved on 22 June 2026 puts the downhill, the super-G and ski jumping in Courchevel, so families planning that February will ask an assistant where to stay near the course, and few rental sites have answered yet. Each page earns its citation the same way: a dated fact in the opening two sentences, the source named in the text (Courchevel Tourisme, Les 3 Vallées, the French education ministry), a short FAQ in both languages and a visible last-updated date. Review the season, holiday and event pages each September when the new dates come out. It's the publishing order Cavmir uses when we plan content for an Alpine chalet.
Courchevel through 2027 and beyond: the Les Trois Vallées altitude advantage (Val Thorens at 2,300m, Courchevel 1850 and Val Thorens guaranteed through the 2030s on conservative climate projections) is a durable moat against lower-altitude Alpine peers. Private-aviation feeder pipelines continue to compound. The ultra-luxury palace-hotel arms race (Cheval Blanc, Les Airelles, Le K2, L'Apogée, Barrière) keeps pulling the benchmark upward. GCC, US, and Scandinavian buyers have materially replaced the Russian exit. Climate risk remains the defining 30-year question. Expect continued altitude-tier bifurcation — 1850 and 2300 hold; 1300-and-below products face genuine demand risk in a decade.
Courchevel is the European luxury market where the physical chalet is almost the least important part of the product. What the guest paying €40,000 a night is actually buying is the team — the chef planning four children's lunches and two tasting-menu dinners, the driver with the chains on the Mercedes at 6 a.m., the housekeeper turning the rooms twice daily through Christmas week, the ski concierge booking the private lessons and handling the boot-warming nightly. The chalet is the stage. The staff is the show.
What we love about marketing Courchevel is how specific the repeat-client economy is. Peak weeks book 18–36 months out, almost entirely through private-aviation concierges, family-office advisors, and a dense network of UK and Swiss travel advisors who control the allocation. The operators who understand this play a relationship game, not a platform game. A Courchevel 1850 chalet that tries to fill Christmas via Airbnb is giving away the one durable commercial advantage the market actually confers: trust compounded over years with the specific families who return for the same week for a decade.
The picks Cavmir recommends for Courchevel welcome books — the details that separate resident-hosts from the generic 'Alpine luxury' script.
The pre-lift-opening private-ski arrangement available through ESF Courchevel and the palace hotels. 8 a.m. on corduroy. The pick that materially distinguishes a generic Courchevel ski morning from a repeat-family memory.
Private-jet and light-aircraft arrivals land into the setting sun against Les Trois Vallées. A host who times an aperitif at L'Altiplano 2000 to coincide offers a signature Courchevel image.
The 1992 Albertville Olympic ski-jumps just below Courchevel 1300. 20-minute walk through the original Savoyard village that predates the altitude build-out. Lunch at Bistrot du Praz.
Three Michelin stars at Le 1947 (Yannick Alléno). La Table du Kilimandjaro also three stars. Peak-week reservations close 4–6 months ahead — a host who pre-books both owns the week.
The on-mountain Savoyard lunch institution accessible only by ski. Reservation essential in peak week. The terrace at 1 p.m. is the Courchevel social calendar.
Post-holiday pricing drops, the snow is typically at its season-best, and the village quiets dramatically. The week Savoyard residents protect for their own skiing.
Les Trois Vallées links make full-day ski crossings accessible. Lunch at La Fruitière in Val Thorens, return to Courchevel by Saulire. A host who plans the route owns the day.
Private-jet guests routinely underestimate the Courchevel altiport's weather restrictions. A host who pre-arranges the Chambéry backup (plus helicopter onward) saves the weather-diverted arrival.
Representative Cavmir engagements in Courchevel. Property identifiers redacted; figures composited from internal analytics and market benchmarks.
Architecturally exceptional 1850 chalet with full ski-in-ski-out access, booking Christmas at €32,000/night and losing the week regularly to peer Bellecôte inventory. Repeat-family book had eroded.
Rebuilt the brand around the full-service chef-and-concierge product. Editorial property film across a full peak week including staff. Welcome book with named Yannick Alléno, Kilimandjaro, and Cap Horn relationships. Distribution exclusively through UK, Geneva, and Dubai advisor channels — no platform listings.
Christmas/New Year ADR climbed to €48,000/night. Repeat-family book now fills five of the ten most valuable weeks 24 months ahead. Platform dependence eliminated entirely.
Attractive 1650 chalet losing winter booking funnel to 1850 inventory despite a materially better value proposition. The 1650 altitude position was reading as second-tier.
Repositioned the chalet around the family-ski product — the 1650 green-and-blue piste access, the village school of ski, the quieter evening atmosphere. Photography led with children and the village at dusk. Distribution through UK and French family-travel agents.
February half-term occupancy reached 100%. ADR up 34%. The 'family-Courchevel' positioning now attracts the repeat-family book the 1850 corridor routinely over-prices out of.
Ultra-luxury 1850 Belvédère-corridor chalet missing the corporate-group and production-location revenue streams peer properties at the tier were capturing.
Three-product brand build. Corporate-retreat product for London and Geneva family offices. Production-location availability for luxury-brand films and campaigns. Dedicated peak-week leisure product for known repeat families.
Corporate and production bookings now contribute a material share of annual revenue outside the peak-holiday weeks. A single five-day luxury-brand production booking cleared €420,000.
Yes. Cavmir works with short-term rental owners and boutique hotels in Courchevel and across France — property branding, listing optimization, photography direction, direct-booking websites, SEO, and paid campaigns. Properties near Les Trois Vallées Ski Domain, Courchevel 1850 Village and Courchevel Altiport are exactly the kind of stays we market.
The market snapshot on this page shows average nightly rates around $895 with occupancy near 58% for Courchevel. Treat those as directional market averages, not guarantees — the spread between a well-marketed property and a poorly marketed one in the same market is wide.
Demand in Courchevel is distinctly seasonal — a strong peak stretch carries much of the year, which makes pricing discipline and early-calendar marketing matter more, not less. The properties that win are the ones already visible before the peak begins.
Courchevel is comparatively light on short-term rental regulation today, but rules change quickly in this industry. Confirm current requirements with local authorities before you list. Cavmir handles the marketing side; we don't provide legal or permitting advice.
Give guests a way to book you without a platform in the middle: a fast direct-booking website, a complete Google Business Profile, and follow-up that brings past guests back. Cavmir builds that stack — see vacation rental SEO — so your repeat Courchevel guests stop paying platform fees to find you.
It depends on scope. Current plans and one-time project pricing are on the pricing page — most owners start with a listing overhaul or the 12-step system. A conversation about your property costs nothing: contact Cavmir.
Send us the listing and we'll tell you what we'd change. Not a pitch deck — a straight read on your photos, your title, your rates against the Courchevel comp set, and whether a direct-booking site would pay for itself.
You'll hear back from a person, usually inside one business day. If we don't think we can move your numbers, we'll say so. Cavmir is a short-term rental marketing agency — we position and market properties, we don't manage them.
Demand in Courchevel peaks around January through March and runs quietest around September through October. Here is how the year actually books — and what to do about each stretch of the calendar.
This is a winter market, and February and March are the height, driven by French and European school holidays when the whole Trois Vallees fills and ski-in chalets are booked far ahead. January holds strong right after the New Year rush. Set premium pricing on the holiday weeks a year out, hold a weekly minimum through the peak, and have the chalet fully dialed before the lifts open in December.
Early December and April are the shoulders of the ski season. December builds fast toward the Christmas and New Year peak, and April offers spring skiing with sun and softer prices before the lifts close. A small summer season runs July and August for hikers and cyclists in the mountains. Market the value angle in April and the outdoor-mountain angle in summer to keep dates moving.
May, June, October and November are the true mud-season lulls, when the lifts are shut and the resort largely closes down. There is little point chasing bookings in the dead weeks, so use them for deep maintenance, chalet upgrades and a fresh photo set that captures both the winter and summer faces of the property before the December rush.
The Christmas, New Year and February holiday weeks book the furthest out, with regulars securing the best chalets close to a year ahead. January and April fill in the months before the season. Set the holiday weeks early and firm, and market the shoulder weeks harder as they approach.
Winter runs almost entirely on week-long, Saturday-to-Saturday chalet stays, the standard rhythm of an Alps ski resort. The small summer season mixes shorter stays and midweek trips. This is a market that lives on the peak weeks, so the pricing and presentation of those weeks decide the year.
The chalet or apartment that wins is ski-in or genuinely close to a lift, with the space, warmth and finish a holiday-week group expects. Proximity to the slopes is the first filter almost every guest applies. A boot room, a hot tub and a warm living space where the group gathers after skiing are what turn a good chalet into a booked one.
Lead with ski access and the after-ski comfort, shot with photography that sells both the snow-front setting and the warm interior a group comes home to. Price the holiday weeks, Christmas, New Year and the February half-term, deliberately and a year out, because they carry the season and behave nothing like ordinary weeks. Add a Google Business Profile for map searches and a direct-booking site for the regulars who return to the same chalet every winter. That is the marketing layer Cavmir builds for Alpine hosts, and a ski resort's repeat-guest loyalty makes it compound quickly.
Winter is the whole game, with February and March the height on the school holidays and January close behind. Christmas and New Year are the single most in-demand week. There is a small summer season in July and August, and the spring and autumn mud months are quiet.
The Christmas, New Year and February holiday weeks book close to a year ahead, with regulars locking the best chalets first. January and April fill in the months before the season opens. Set the holiday weeks early and firm, then push the shoulder weeks as they approach.
Most guests fly into Geneva, Chambery or Lyon from London, Paris, Amsterdam, Brussels and Milan, then transfer up the mountain, so that is where paid marketing pays. Closer in, guests plan around the Alpine gateway cities, worth naming in your listing and local SEO.
Ski-in access or genuine proximity to a lift leads every list, followed by a hot tub or sauna for the apres-ski crowd. A boot room and ski storage, a fireplace and a warm gathering space matter almost as much, and fast wifi and parking round out what a holiday-week group expects.
Talk to Cavmir today. We'll show you exactly what your Courchevel property is leaving on the table — and how fast we can change that.
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