Marketing built for short-term rental property managers running 25 to 500+ doors.

How Cavmir Works Alongside Your PMS

Whatever platform runs your operation, the arrangement is the same: your PMS stays the system of record, and Cavmir runs the marketing on top of it. Guesty's channel manager, Hostaway's automations, OwnerRez's owner accounting, Hostfully's guidebooks — these tools are genuinely good at their jobs, and we never replace or duplicate them. Bookings keep flowing through your booking engine, guest comms keep running on your rules, and your ops team keeps its muscle memory. We build the layer no platform ships: the brand, the direct-booking website you own, the SEO and paid media, and the owner-acquisition funnel that adds doors.

Because the work sits on top of the stack rather than inside it, it survives every tool decision you make later. Change platforms in two years and the brand, the website, the content, and the audience all come with you.

We keep a dedicated growth page for each of the platforms operators ask us about most — what that platform does well, where the marketing gap sits beside it, and exactly what we run on top of it in the first 90 days:

Why Property Managers Hire Cavmir

Four problems show up over and over when we talk to PM principals.

How Cavmir Works Alongside Your Existing Team

The most common question we get from PM principals is: "Are you going to step on what we already have?" The answer is no.

We don't replace your PMS. Whether you run on Guesty, Hostfully, Hostaway, Track, V12, or Streamline, we work on top of it. Your bookings still flow through your channel manager. Your guest comms still go through your existing tools. We integrate with your stack — we don't compete with it.

We don't replace your in-house marketing hire. The pattern we see work: your in-house person owns brand voice, owner relationships, and tactical execution. We own technical SEO, paid media, design and content production, the direct-booking website build, and the long-form content engine. Together it's three to five times the output of either alone.

We don't touch your operations or guest comms. Cavmir is a marketing agency. We don't manage cleaners, set rates, handle complaints, or run check-in. Your ops team stays in control. We extend the brand and demand side.

We don't take a cut of bookings. Flat monthly retainers, tiered to portfolio size. No revenue share, no per-booking fees, no owner-commission rake. Your booking revenue is yours.

Owner Acquisition Is Where Cavmir Earns Its Fee

Adding doors is the highest-leverage growth lever for a PM company. A single new owner with three units can pay for a year of Cavmir at the Operator tier. Most PM companies underinvest here because owner acquisition doesn't fit into a guest-marketing function — it's a B2B sales motion that needs brand, targeted media, content, and a real funnel.

What we build for owner acquisition: a dedicated owner-facing landing page on your domain, a paid media program targeting STR-owning real estate investors in your market, content (case studies, owner ROI breakdowns, "should I self-manage" comparisons) that ranks for owner-intent keywords, and a CRM-driven nurture sequence for owners who download your pitch but don't book a call right away. The result on a typical 60-door operator: two to five qualified owner leads per month, three to nine closed onboardings per year, $40K–$120K in incremental annual management revenue.

The Direct-Booking Lift

Every percentage point of revenue shifted from OTA to direct booking drops 15–22% straight to the bottom line — that's the OTA commission you stop paying. For a 60-door PM with $4M in gross booking revenue, moving from 12% direct to 30% direct is worth roughly $115K–$160K in net margin annually, with no additional door, owner, or operational cost.

How we drive the lift: a converting direct-booking website (not a templated builder, an actual converting site with proper search, filters, and trust signals), SEO that ranks for the specific destination + property-type queries guests actually search, email marketing to past guests that turns repeats into direct revenue, and paid retargeting that captures the guest who looked at your Airbnb listing but didn't book. The compound effect over 12–18 months is meaningful.

What Cavmir needs from you to start

The first two weeks of any engagement are spent taking stock of what your operation already produces, before any campaign work begins. Almost everything we need already exists inside your PMS or on your laptop, so onboarding rarely costs a manager more than a couple of hours.

• Read-only access to your PMS. A user or team seat that can see listings, calendars, reviews and reporting. We never ask for the owner seat, and we never touch trust accounting, owner statements, pricing rules, channel connections or automations. Your operation keeps running exactly as it does today.
• The listing content. An export, or the in-platform view, of every listing's title, description, amenities and house rules. We read all of it before we rewrite any of it.
• Original photography. The full-resolution originals for each unit, not the compressed copies the platforms serve back. Where they no longer exist, the reshoot list is drawn up in month one.
• Review history. Every review across every channel. The words guests use become the words the new copy uses.
• Past-guest data. Whatever guest email list exists, with a note on how it was collected and what consent it carries. We only ever email people who agreed to hear from you.
• Brand assets and the domain. Logo files, colours, any guidelines, and the login for the domain the direct-booking site will live on. If there is no brand yet, that is the first thing we build.

From there the audit takes about two weeks: every listing graded against its siblings, the brand and the current direct-booking share measured, the reshoot list drawn up and the site plan agreed. That is where the first month of work starts.

How Cavmir reports on your marketing

Reporting has one job: to show whether the marketing is moving the numbers your business runs on. Because your PMS already records where each booking came from, the report reads from that record rather than from a second system, so the direct-booking share is measured, not estimated. The same four things appear every month, in the same order, so a trend is visible without a meeting.

• Direct-booking share. Bookings and revenue that came through your own site and guest list, as a percentage of the total. This is the number the engagement is judged on.
• Channel mix and cost. Revenue by channel and the commission paid on each, so the blended platform cost is a line item you can watch fall.
• Demand created. Site visitors, enquiries and bookings by source, including what the paid campaigns cost per booking and per new owner enquiry.
• Listing and review health. Rating movement, review velocity, and the listings underperforming their siblings, so the next month's listing work is chosen by data.

The report lands monthly, with a weekly note through the first 90 days, and it goes to whichever channel your team already uses. Follower counts, impressions and traffic with no booking behind them do not appear on the front page.

What to settle before you hire a marketing agency

These are the questions a property manager should ask any agency before signing. Every one has a plain answer, and settling them up front means the first month is spent building instead of negotiating.

• Who owns the domain, the site and the content. You do. The site is built on a domain registered in your name, the content is yours, and if the engagement ends it all stays with you. Cavmir is a marketing agency, not a platform you rent from.
• Who owns the ad accounts and the analytics. You do. Campaigns run in ad accounts you own, with our team added as a user, so spend history and audience data never leave your control.
• What happens if you change PMS later. The brand, the site, the content and the audience sit on top of your stack rather than inside it, so a platform change means reconnecting the booking engine while everything marketing-side stays in place.
• How the work fits your team. Your people keep operations, guest messaging and owner relationships. Cavmir takes the specialised work a lean team never gets to: technical SEO, paid media, design, content production and the owner-acquisition funnel.
• Whether there is a rake on bookings. No. Flat monthly retainers tiered to portfolio size. No revenue share, no per-booking fees, no cut of owner commissions. Your booking revenue is yours.
• What the exit looks like. Month-to-month after an initial 90 days, and everything built during the engagement stays with you.

Programs are scoped to door count and quoted to your portfolio. The pricing page lists them, and the platform pages below cover what running Cavmir on top of your specific stack looks like.