If you're a property manager with 25+ doors, your bottleneck isn't usually operations. It's demand quality, owner acquisition, and the marketing time your team never finds. That's what Cavmir does.
Most PM companies we talk to have the same picture: ops is dialed, guest comms is automated, the channel manager works. Bookings come in steady from Airbnb and Vrbo — and that's the problem. Too much OTA dependence, not enough direct bookings, no real brand to win pitches when new owners shop you against three competitors. The in-house "marketing person" is a generalist running social and writing the occasional newsletter. There's no SEO engine. There's no paid-media program. There's no real owner-acquisition funnel.
Cavmir fills that gap as an extension of your team. We don't pitch you a 12-month roadmap and disappear. We slot into your week, run the marketing your team can't, and report on numbers your CFO actually cares about: direct-booking percentage, cost-per-acquired-owner, and net-of-commission revenue per door.
Why Property Managers Hire Cavmir
Four problems show up over and over when we talk to PM principals.
OTA dependence is eating margin
Your owner statements show 15–22% going to OTA commissions before you take your management fee. Every percentage point shifted from OTA to direct booking drops straight to the bottom line and improves owner retention. Most PMs we work with start at 8–14% direct and move past 30% within 18 months.
You're losing owner pitches you should win
The PM with the better brand wins. Period. When a new owner shops three managers, they pick the one whose website, photography, and case studies look most professional. We build the brand assets and owner-facing landing pages that win those pitches.
No real marketing function
Your "marketing person" is one generalist running Instagram and writing occasional emails. There's no SEO, no paid-media program, no content engine, no analytics. Cavmir runs that function as an outsourced team — at less than the loaded cost of one hire.
Listings aren't optimized at scale
You have 60 listings. Two are dialed. The other 58 have inconsistent photos, outdated copy, missing amenities, and no SEO. Optimizing at scale is a project, not a side task — and it's the cheapest revenue lift available to a PM company. We rebuild listings systematically across your full portfolio.
How Cavmir Works Alongside Your Existing Team
The most common question we get from PM principals is: "Are you going to step on what we already have?" The answer is no.
We don't replace your PMS. Whether you run on Guesty, Hostfully, Hostaway, Track, V12, or Streamline, we work on top of it. Your bookings still flow through your channel manager. Your guest comms still go through your existing tools. We integrate with your stack — we don't compete with it.
We don't replace your in-house marketing hire. The pattern we see work: your in-house person owns brand voice, owner relationships, and tactical execution. We own technical SEO, paid media, design and content production, the direct-booking website build, and the long-form content engine. Together it's three to five times the output of either alone.
We don't touch your operations or guest comms. Cavmir is a marketing agency. We don't manage cleaners, set rates, handle complaints, or run check-in. Your ops team stays sovereign. We extend the brand and demand side.
We don't take a cut of bookings. Flat monthly retainers, tiered to portfolio size. No revenue share, no per-booking fees, no owner-commission rake. Your booking revenue is yours.
See what working together looks like.
A 30-minute strategy call. No deck, no pitch — just a look at your current direct-booking percentage and where the leverage is.
Book a Strategy CallPrograms by Portfolio Size
Programs are scoped to the number of doors under management. Pick the tier that fits your portfolio today — we'll move you up as you grow. Every engagement is quoted to your portfolio.
5–25 doors
Foundation
- Brand audit + listing copy refresh (all units)
- Distribution audit across 60+ channels
- Listing photography QA + replacement priorities
- Monthly social content cadence (2 posts/week)
- Monthly performance reporting
- Email support, 48-hour response
25–100 doors
Operator
- Everything in Foundation
- Direct-booking website (built, not templated)
- Technical + content SEO (12 long-form posts/yr)
- Owner-acquisition campaign (paid + landing page)
- Paid ads management (Meta + Google)
- Quarterly strategy calls with founder
100–500 doors
Portfolio
- Everything in Operator
- Dedicated account team (3 named operators)
- Multi-location SEO (per-market landing pages)
- Influencer + creator partnership program
- Custom CRM + owner-acquisition pipeline
- Monthly executive call + quarterly board-ready report
500+ doors
Enterprise
- Multi-brand structure (parent + sub-brands)
- White-label option (we operate as your in-house team)
- M&A marketing support (acquired-property integration)
- Multi-region content + paid programs
- Annual on-site planning
All tiers are month-to-month after a 90-day initial engagement. No long-term contracts. No revenue share. No booking commissions.
Owner Acquisition Is Where Cavmir Earns Its Fee
Adding doors is the highest-leverage growth lever for a PM company. A single new owner with three units can pay for a year of Cavmir at the Operator tier. Most PM companies underinvest here because owner acquisition doesn't fit into a guest-marketing function — it's a B2B sales motion that needs brand, targeted media, content, and a real funnel.
What we build for owner acquisition: a dedicated owner-facing landing page on your domain, a paid media program targeting STR-owning real estate investors in your market, content (case studies, owner ROI breakdowns, "should I self-manage" comparisons) that ranks for owner-intent keywords, and a CRM-driven nurture sequence for owners who download your pitch but don't book a call right away. The result on a typical 60-door operator: two to five qualified owner leads per month, three to nine closed onboardings per year, $40K–$120K in incremental annual management revenue.
The Direct-Booking Lift
Every percentage point of revenue shifted from OTA to direct booking drops 15–22% straight to the bottom line — that's the OTA commission you stop paying. For a 60-door PM with $4M in gross booking revenue, moving from 12% direct to 30% direct is worth roughly $115K–$160K in net margin annually, with no additional door, owner, or operational cost.
How we drive the lift: a converting direct-booking website (not a templated builder, an actual converting site with proper search, filters, and trust signals), SEO that ranks for the specific destination + property-type queries guests actually search, email marketing to past guests that turns repeats into direct revenue, and paid retargeting that captures the guest who looked at your Airbnb listing but didn't book. The compound effect over 12–18 months is meaningful.
PM-Specific Questions, Answered
The questions PM principals actually ask before signing.
Does Cavmir replace our existing property management software?
No. We work on top of your existing PMS, channel manager, and guest-comms tools. We don't touch operations or guest messaging. We own the demand side: brand, marketing, direct bookings, owner acquisition.
Do you take a cut of bookings or owner commissions?
No. Flat monthly retainers tiered to portfolio size. No revenue share, no per-booking fees, no owner-commission rake.
How long until we see results?
Listing optimization and distribution typically show in 30–60 days. Direct-booking infrastructure (website, SEO, paid ads) compounds over 90–180 days. Owner-acquisition campaigns usually deliver qualified inbound owners in 60–90 days. We report weekly with the metrics that matter, not vanity numbers.
Will Cavmir replace our in-house marketing person?
Usually not. Most PM companies that hire us keep their in-house marketing person and use us as an extension — for the work their team doesn't have time or specialization to do (brand, technical SEO, paid media, content production, owner-acquisition funnels). The combined output is materially higher than either alone.
What's the smallest portfolio Cavmir works with?
Our Foundation tier is built for property managers running 5–25 doors. Smaller portfolios (1–4 doors) are usually better served by our individual-host packages on the main packages page — request a quote and we'll scope to your portfolio.
Can Cavmir help us acquire more owners?
Yes. Owner acquisition is one of the four core deliverables on the Operator tier and above. We build owner-facing landing pages, run owner-targeted paid media, produce the brand assets that win pitches against competing PMs, and build a CRM-driven nurture sequence for owner leads.
What PMS platforms do you work with?
All of the mainstream ones — Guesty, Hostfully, Hostaway, Track, Streamline, V12, OwnerRez, Lodgify, Smoobu, and others. We're tool-agnostic. If you're evaluating PMS platforms, our PMS comparison guide covers 19 of the main options.
Do you do photography?
We audit and coordinate, not shoot. We identify which units in your portfolio have the highest photo-ROI gap, brief and project-manage local photographers (yours or ours), and handle the post-production for listing-ready output. For portfolios over 50 doors we often build a rolling shoot cadence so photography stays fresh as inventory turns.
What's the contract structure?
90-day initial engagement so we can build the foundation, then month-to-month. No annual lock-ins. The deliverables are clearly scoped at signing and the metrics are agreed upfront.
What markets do you work in?
113 markets across North America, Latin America, the Caribbean, Europe, Asia & Oceania, and the Middle East & Africa. The full list is at our locations page. If you operate in a market not listed, ask — most of the time we can support it.
Let's look at your numbers together.
30 minutes. Bring your last quarter's direct-booking percentage and a count of doors. We'll show you the two or three highest-leverage moves for your portfolio. Free, no pitch deck, no follow-up sequence.
Book Your Strategy Call