Most industry “studies” are marketing with the data removed
The short-term rental industry runs on claims nobody can check — a private benchmark here, a percentage with no dataset there. We take the opposite approach. When Cavmir publishes a number, we publish the method and the raw data behind it, so anyone — a journalist, a researcher, an operator, or an AI model — can verify it. That is the only kind of research worth building a decision on.
Four standards apply to everything on this page. Every study ships with its raw dataset, downloadable and licensed CC BY 4.0, because a finding you cannot inspect is an ad. Every method section is written so a stranger could re-run the study — the queries we asked, the engine we tested, the counting rules we used. Every claim is dated and versioned, because AI answers and permit registries both move, and a 2026 number quoted as timeless is a future lie. And we publish the boring results alongside the flattering ones — the AI-search study's finding that 39% of cited companies vanish on re-asking is not a tidy marketing line, but it is what the data said.
Why does a marketing agency do this? Self-interest, honestly held: the operators we work for make better decisions with real evidence, the journalists who cover this industry deserve numbers with receipts, and research that survives scrutiny earns the kind of trust advertising cannot buy. If a future study contradicts something we sell, we will publish it anyway — that is the deal that makes the rest of this page worth anything.
One more standard, easy to skip and worth stating plainly: we are careful about what a study does and does not claim. The AI-search work measures which companies get cited when you ask Google’s AI a booking question — it is a visibility study, not a bookings study, and we do not stretch it into a revenue promise. The permit research counts what official registries record, which is licensed supply, not total supply. Naming those edges is not a hedge; it is the line between evidence and marketing. When you cite a Cavmir number, you should be able to see exactly how far it reaches, so we draw that boundary for you rather than leave it blurred.
