Estates & Private Collections
Marketing for the top of the market.
Castles, private islands, yachts, fly-in estates, chalets, safari lodges, penthouses and ranches are booked by planners, advisors and family offices, from a proposal, months ahead. Cavmir builds the brand, the film, the private direct-booking site and the distribution that reach them, under whatever terms of discretion the owner sets.
Who this is for
The buyer is rarely the guest
At this level the booking arrives through a family office, a travel advisor, a wedding planner, an executive assistant, a yacht broker, a chalet agency or a safari specialist. They shortlist from the website, ask for a proposal, and decide in days. The marketing has to work the way they work.
Cavmir builds what those buyers read: the film of a day at the property, a private direct-booking site that works as the sales document, a designed proposal, the information pack an advisor can forward, and the listings on the collections and consortia where the top of the market looks. Then we run the distribution to the advisors, offices, agents and press who book the weeks.
We market the property. We don't manage it, hold the calendar or take a commission on a booking. Your household, your captain, your agency and your rates stay yours, and Cavmir is the marketing on top.
The nine categories
Every property type at the top of the market, with its own guide
Each category is booked by different people, on a different calendar, under different rules. Each has a page that says who books it, when, at what published rates, and what the marketing has to answer.
Private estates & villa compounds
Walled compounds and staffed mega-villas rented whole, from the Hamptons to Cap Ferrat and St Barts, sold by proposal to family offices and advisors.
Castles & châteaux
Castles, châteaux, palazzos and manor estates hired whole for weddings, reunions, retreats and productions, with the history written properly.
Private islands
Whole islands with staff, boats and villas, booked through advisors and concierge networks for family weeks and corporate retreats.
Yachts & superyacht stays
Crewed charter weeks sold through brokers, and dockside stays that turn a parked yacht into a floating villa, inside the passenger and marina rules.
Fly-in estates, airparks & helipad homes
Homes with a runway, a hangar or a helipad, marketed to owner-pilots, helicopter operators and the advisors who arrange arrivals by air.
Luxury ski chalets
Catered and staffed chalets in Courchevel, Verbier, Zermatt, Gstaad and Aspen, whose year is decided by Christmas, New Year and February.
Safari lodges & private reserves
Sole-use villas and exclusive-use camps in Botswana, Kenya, Tanzania and South Africa, sequenced into itineraries a year ahead by specialists.
Penthouses & trophy residences
Top-floor residences in Miami, Dubai, Rio, London and Paris, marketed to executives and their assistants inside the rules of the building and the city.
Ranches & sporting estates
Buyout ranches, hunting and fishing lodges and Highland sporting estates, sold on the land and the sport to families, groups and sporting agents.
How it works
From a private consultation to the season's proposals
Private consultation
A call with the owner, the family office or the manager. We learn the property, the rules it operates under, the weeks that matter and the terms of discretion.
Brand, film and the private site
The name and the story, the film of a day at the property, every room and pavilion photographed, and a direct-booking site that works as the sales document.
Distribution to the people who book
The advisor networks, family offices, brokers, agencies, specialists and press for the category, with a pack they can forward and a proposal designed to close.
The season, then the repeat weeks
Proposals answered the same day, the peak weeks sold months ahead, and the advisors and families who came back kept close for the next season.
Who calls Cavmir
Owners, and the people who run their properties
Most of the estates we market are run by someone other than the owner. We work with whoever holds the calendar.
- Owners and families
- Family offices
- Estate managers and household staff
- Yacht captains and management companies
- Chalet and villa rental agencies
- Safari lodge operators
- Developers launching a trophy residence
- Brokers, advisors and planners
Referrals from estate managers, advisors and agencies are paid through the Cavmir Partner Program.
How we work at this level
What is different about marketing an estate
The same team that builds brands for beach houses and boutique hotels works differently at the top of the market. These are the rules we keep.
Discretion by default
No press, no public case study and no location-revealing post unless the owner asks for it. We sign what the family office sends, deliver photography through unlisted links, and brief staff on what may never be posted.
The film is the product
Nobody books a $100,000 week from a thumbnail. We direct a film of a day at the property and photograph every room, pavilion, cabin and deck, in the season the property sells.
A site built for the assistant
Floor plans, staff and their roles, inclusions and extras, the rate card by season, security and privacy, getting there by air, and an enquiry that reaches a named person the same day.
Distribution to the people who book
Advisor networks, family offices, yacht brokers, chalet agencies, safari specialists, location agencies and the press each category reads. A pack they can forward, and a visit for the ones who send the most.
Rules first
Coast Guard passenger limits, marina policies, city short-term rental laws, condominium rules, event permissions and rental permits shape what a property can offer. The marketing describes only what is permitted.
Priced by proposal
Cavmir publishes its standard packages on the pricing page. Estates and collections are scoped to the property and quoted privately, usually as a build followed by a retainer through the season.
Work at this level
Some of the work we can show
Most estate work is private. These are the builds whose owners let us publish them.
Twelve St. Croix villas brought under one book-direct brand. A cliffside villa in Rio told as the issue of a magazine. The agency website behind a Rio brokerage and its Airbnb arm, whose penthouse site doubles as its lead engine. A five-suite villa shot like a film. A beachfront Maui brand booked direct. The case studies show the brand, the site and the film for each.
Questions
Estates and private collections FAQ
What does Cavmir do for an estate, a castle or a yacht?
The marketing. We name and brand the property, direct the film and the photography, build a private direct-booking website that works as the sales document, design the proposal and the information pack, write the listings for the collections and consortia where the buyers look, and run the distribution to the advisors, family offices, brokers, agencies, specialists and press who book at this level. We don't manage the property, hold the calendar or take a commission.
Who actually books properties at this level?
Rarely the guest. A family office, a luxury travel advisor, a wedding planner, an executive assistant, a yacht broker, a chalet agency, a safari specialist or a location agency shortlists from the website, asks for a proposal and decides in days. Virtuoso alone represents more than 20,000 advisors, and a large share of demand at the top of the market moves through advisors like them.
Can the work be done without any publicity?
Yes, and much of it is. No press, no public case study, no location-revealing posts, staff social-media rules, unlisted photo delivery and a website that answers questions without disclosing the address. The distribution goes to the people who book, not to the public feed.
Do these properties need to be on Airbnb?
Not to book at this level. Airbnb Luxe and the major platforms can add exposure where the owner wants it, and they matter for shoulder weeks, but the valuable weeks close by proposal after the buyer has read the website. The site, the film and the relationships with advisors and agents matter more than any platform.
What do the rules have to do with marketing?
Everything. A yacht may carry six or twelve passengers for hire depending on its size and inspection status; a Manhattan penthouse rents by the month under Local Law 18; Southampton requires a two-week minimum; Miami condominiums decide short-term rentals building by building. We confirm the rules with your captain, manager or lawyer before anything is published, and the marketing describes only what is permitted.
How is estate work priced?
By proposal, to the property. Cavmir publishes its standard packages on the pricing page; estates and collections are scoped privately, usually as a build (brand, film, site, pack) followed by a retainer that covers the selling season and the distribution.
How far ahead does the marketing need to be ready?
Ahead of the booking window, which at this level is long. Chalet peak weeks sell six to nine months out, Caribbean holiday weeks a year ahead, safari and grouse weeks a year or more, castle weddings up to two years. A property whose film, site and pack are ready when the advisors are booking sells its season; one that starts late discounts.
Do you work with estate managers and agencies as well as owners?
Yes. Most of the properties we market are run by a manager, a family office, a captain or an agency, and we work with whoever holds the calendar. Referrals from managers, advisors and agencies are paid through the Partner Program.
Get started
Request a private consultation
Tell us about the property, the weeks that matter and the terms you need. We reply personally, usually within a business day, and nothing is published without your say.
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