Short-term rental marketing that wins Charlevoix owners more bookings and a stronger nightly rate, in French and English: ski chalets below Le Massif, river-view homes in Les Éboulements, heritage houses in La Malbaie and auberges in Baie-Saint-Paul.
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* Market averages in Canadian dollars from AirROI data for La Malbaie, October 2025 to September 2026, converted from US dollars at 1.39. ROI is Cavmir's estimate. A single home's numbers depend on its size, its location and how it is marketed.
Cavmir is an Airbnb marketing agency. We build the brand, the direct-booking website and the marketing for short-term rentals in Charlevoix.
Charlevoix follows the north shore of the St. Lawrence, starting less than an hour from Quebec City, and each of its towns rents to a different guest. Petite-Rivière-Saint-François is Le Massif's town, with 770 meters of vertical drop and the river in view from the runs. Baie-Saint-Paul has a contemporary art museum, a cheese dairy founded in 1948 and the Le Festif! festival, and a short drive east, in Les Éboulements, the ferry to L'Isle-aux-Coudres leaves from Saint-Joseph-de-la-Rive. Saint-Irénée is home to the Domaine Forget festival. La Malbaie takes in Pointe-au-Pic, whose resorts are among the oldest on the continent, along with Fairmont Le Manoir Richelieu and the casino, and Saint-Siméon lies farther east along the shore. A skier who wants a week near the lifts, a couple from France on a summer tour and a group of Montreal friends renting a big chalet for one fall weekend shop in different ways, so each listing here should be written with one of them in mind.
Rates at the top are high. In AirROI's La Malbaie data covering the twelve months to September 2026, the priciest tenth of listings charged more than about C$710 a night and the busiest tenth filled 70% or more of their open nights, while the typical listing, at the median, charged about C$250 and filled about 34%. The single best earner, a five-bedroom house, took in about C$199,000. Le Massif's side of the region holds more rentals: AirROI tracks 470 active listings in Petite-Rivière-Saint-François, more than twice La Malbaie's 227. Guests measure a rental against hotels they already know: Fairmont Le Manoir Richelieu, with 405 rooms and a 27-hole golf course; Club Med's mountain resort at the foot of Le Massif, open since December 2021; and Hôtel Le Germain in Baie-Saint-Paul, where the Train de Charlevoix stops.
Supply is limited by design. Quebec asks for a registration number on every tourist stay that runs 31 days or less, and the province won't issue one until the town confirms in writing that the zone permits the use. Charlevoix's three busiest rental towns then count the permits. Baie-Saint-Paul sets a quota of tourist residences zone by zone, and when council made room for one more on rue Richelieu in June 2025, it took one away from another zone so the town's total stayed the same. La Malbaie has run zone quotas since March 26, 2024 and bars principal-residence rentals in a long list of zones. Petite-Rivière-Saint-François publishes how many new rental units each zone can still accept, and many zones show none. A registered house in a zone with a permit is worth more than the house alone, and its marketing should present that permit as part of what makes it rare.
Charlevoix's guests split by language almost down the middle. AirROI's language count for the guests who reviewed La Malbaie stays comes to about 44% French and 40% English, and 37% of those guests live outside Canada, most of them in France. Montreal and Quebec City send the most guests of any city, and Montreal is about four hours away by road. A listing that works in only one language turns away a large share of that mix, and the tips further down show how to write for both.
In Charlevoix, Cavmir's work is selling the stay: the property's name and look, a French listing and an English one, the photo plan, a booking site the owner controls, search visibility on Google and in AI answers, and campaigns timed to each season the house can sell. Permits, zoning and tax filings remain the owner's work, done with a notary and an accountant. The sections below cover the market figures, how Baie-Saint-Paul, La Malbaie and Petite-Rivière-Saint-François regulate rentals and what that means for rates and the calendar, then Cavmir's plan for a ski chalet, a river-view chalet and a heritage summer house.
Nearby Markets: Lac-Beauport & Stoneham | Mont-Tremblant | Eastern Townships | Inverness
Photo: KoralyDesbiens · CC BY-SA 4.0 · via Wikimedia Commons
Cavmir sells each Charlevoix property for what it is and within the permits it holds: the chalet near Le Massif by the week in winter and the weekend in summer, the river-view chalet to the families and groups who book for the view, the heritage house in La Malbaie against the hotel down the road, the auberge through its own booking channel for returning guests. We place it, in French and in English, wherever this region's guests look for a stay: Google, the AI assistants, Instagram, and the email that reminds last July's family to book again. Cavmir's role ends at marketing: no rental operations, no keys, no guest messages. The owner, or the manager they hire, takes care of bookings and guests, and every inquiry or reservation from the direct site goes straight to them.
Charlevoix's visitor economy is old. Two Scottish soldiers, John Nairne and Malcolm Fraser, became the first resident seigneurs at La Malbaie, held grants on either side of the Rivière Malbaie until about 1815 and called the place Murray Bay. The river and the mountains later drew wealthy Americans and English Canadians on summer holidays, and the resorts at Pointe-au-Pic are among the oldest on the continent. That summer trade set a pattern the rental market still follows, with July and August carrying the year.
The Manoir Richelieu became the region's landmark. It was inaugurated in 1899, burned down in 1928 and reopened the following year, and the Casino de Charlevoix later opened in a former ballroom. Today the hotel runs as Fairmont Le Manoir Richelieu, with 405 rooms, a 27-hole golf course in the hills with views of the St. Lawrence, the Moment Spa and the casino next door, about 90 minutes from Quebec City. Its guests are the travelers a private house in Pointe-au-Pic or Cap-à-l'Aigle is trying to reach, which is why the hotel is the comparison every listing in La Malbaie has to answer.
The town took its present shape in two steps. In 1995 La Malbaie merged with Pointe-au-Pic, and four years later Rivière-Malbaie, Saint-Fidèle, Cap-à-l'Aigle and Sainte-Agnès joined them; the 2021 census counted 8,235 people. The zoning bylaw still follows the old municipalities: zones 1101 to 1200 are in Sainte-Agnès, 1201 to 1300 in the La Malbaie sector, 1401 to 1500 in Pointe-au-Pic, 1601 to 1700 in Cap-à-l'Aigle and 1701 to 1800 in Saint-Fidèle, so a zone number tells a buyer which old town a property sits in. Around all of it, UNESCO designated Charlevoix a biosphere reserve in 1988. The reserve covers about 511,100 hectares, 50,000 of them marine, has about 30,000 residents, and its species list includes the beluga and the blue whale.
Ski tourism on the modern scale is recent. Daniel Gauthier, a co-founder of Cirque du Soleil, acquired Le Massif de Charlevoix in 2002, and the mountain in Petite-Rivière-Saint-François, with 770 meters of vertical drop, the highest east of the Canadian Rockies, now has 53 trails and glades on about 406 acres with a view over the St. Lawrence. Since December 3, 2021 Le Massif has also been home to Club Med's first mountain village in North America, near the base chalets and the Grande-Pointe lift. The Train de Charlevoix, whose 2026 season opened on June 5, runs from Chute-Montmorency on the Quebec City side to Baie-Saint-Paul, where it stops at Hôtel Le Germain, and on to the Pointe-au-Pic sector of La Malbaie.
The rental rules came in layers. Quebec's Bill 25, adopted in June 2023, has required booking platforms since September 1, 2023 to check that each listing's registration number is valid, shows its expiry date and matches the property. Municipal limits arrived around the same time. Baie-Saint-Paul amended its tourist-rental rules with bylaw R810-2022 and, in March 2023, set up a procedure to tell interested owners when a spot opens under its quota for tourist residences or principal-residence establishments. La Malbaie passed its first series of zone-by-zone bans on principal-residence rentals, put quotas on tourist residences on March 26, 2024, banned principal-residence establishments in 30 more zones, limited zone V-1407 to seven tourist residences in April 2025, and added nine more zones to its ban on June 8, 2026. In September 2023 Petite-Rivière-Saint-François put a moratorium on multi-building projects in its resort zones, pending a revision of its urban plan, which dated from 2018.
The result is a market where nearly every listing is registered and new supply is hard to add. Quebec's own studies of listings found on both Airbnb and Vrbo put compliance at 87.6% in 2025, up from 34.5% in 2022. AirROI finds a registration number on 98% of Baie-Saint-Paul's 203 active listings and on nearly all of La Malbaie's 227. Any guest can enter a number in the province's public directory and see whether it is valid, when it was issued and when it expires, plus the address, the category and the tourism region. So the number alone no longer sets one chalet apart from the next. Presentation does: the photographs, copy written for each language, and an easy way for past guests to book again directly.
For La Malbaie, AirROI's twelve months from October 2025 to September 2026 show an average active listing at about C$364 a night and 36% occupancy, grossing about C$38,200 a year. AirROI records bookings in US dollars, and each AirROI amount on this page has been converted to Canadian dollars at about 1.39. Occupancy is measured only on the nights a house is open, and plenty of houses close for weeks at a time, so the monthly figure in the box, a year's bookings spread over twelve months, comes out below what rate times occupancy would suggest. The towns nearby price differently. Baie-Saint-Paul averaged about C$336 a night, 40% occupancy and C$40,700 a year over 203 listings, and Petite-Rivière-Saint-François about C$460 a night and C$48,000 a year. Of the nearby markets AirROI tracks, Les Éboulements earned the most per listing, about C$58,600 a year across 146 listings, ahead of Saint-Irénée at about C$51,000, while L'Isle-aux-Coudres, with 30 listings, came in near C$29,400.
Bedrooms and setting set the price. In La Malbaie, a one-bedroom averaged about C$185 a night and C$19,500 a year, a three-bedroom about C$445 and C$39,200, a four-bedroom about C$510 and C$62,600, and homes with five or more bedrooms about C$823 a night and C$81,900 a year. The top quarter of listings charged more than about C$455 a night. Roughly a third of La Malbaie's listings sleep eight or more, so the big chalets compete with one another for the same reunions, ski groups and wedding parties, and the deciding points are the view, the hot tub, how the bedrooms divide and the minutes to the slopes or the Manoir.
The calendar moves revenue far more than the nightly rate does. AirROI splits La Malbaie's year into three seasons: July and August averaged about C$7,520 a month at 62% occupancy and C$380 a night; June, September and December about C$3,740 at 36% and C$356; and the remaining seven months about C$2,870 at 30% and C$333. Averaged over two years, August brings in about 3.6 times what April does. The nightly rate moves only about 14% between the low season and the peak while occupancy doubles, so the money is in filling nights, not in pushing the rate. Keep summer and holiday rates firm, since those weeks sell months ahead, and package the slow months as offers of their own, such as a midweek ski stay, a fall weekend on the Flavour Trail or a spring retreat for a small group, rather than cutting the same house's price night after night.
Show guests the whole bill. On Airbnb, the lodging tax is added on top of the rate and the cleaning fee (the regulation section below has the rule), and the median cleaning fee ran about C$168 in La Malbaie and C$214 in Baie-Saint-Paul, so a family weighing a chalet against a room at the Manoir is comparing totals; a direct-booking site should show the same total on one screen. AirROI's amenity figures for La Malbaie point one way: listings with a hot tub averaged about C$61,600 a year against C$28,600 without, and those with a pool about C$79,200 against C$32,700. Homes with those features also tend to be larger, so treat the gap as a pattern, not a promise. By AirROI's own cost model, the average La Malbaie listing keeps about C$24,300 a year after the platform fee and running costs, before the mortgage and property taxes.
Summer is the high season by a wide margin. In La Malbaie, July and August each filled more than 60% of open nights, against about 24% in April, and their guests booked about 91 and 97 days ahead; in Baie-Saint-Paul, July's lead time passed 100 days. September and December book even earlier, about 110 and 102 days ahead in La Malbaie. Summer has fixed dates to sell around: the Train de Charlevoix starts its season in June, the Domaine Forget International Festival ran from June 27 to August 22 in 2026, Laiterie Charlevoix holds its Foire des Terroirs every August, and Le Festif! de Baie-Saint-Paul has already announced July 22 to 25, 2027. Have the summer calendar, rates and photographs finished by early spring.
Outside July and August, June, September and December are the best months, each bringing the average La Malbaie listing about C$3,900. December has the longest stays of the year, 4.4 nights on average, around the holidays, and ski weeks at Le Massif, with the Club Med resort at its base, keep February and March well above January's 25% occupancy. Fall sells by the weekend: Baie-Saint-Paul filled about 49% of open nights in September and 45% in October, and its October stays averaged under three nights, so a two-night minimum with Friday arrivals suits the season better than weekly blocks. January after the holidays, April, May and November are quiet, and January and April book closest to arrival, which makes them the months for longer-stay offers to remote workers, small retreats, maintenance and new photography.
The first layer is provincial. Quebec's Tourist Accommodation Act requires a registration number from anyone who takes paying tourists for stays of 31 days or less, and applications are processed by the CITQ (in full, Corporation de l'industrie touristique du Québec). Two categories matter in Charlevoix. A principal residence establishment is the home you normally live in, rented to one person or group at a time, without meals; a ski chalet near Le Massif or a summer house in Pointe-au-Pic that you don't live in is a general tourist accommodation establishment. Before you apply you need the town's official confirmation that its zoning permits the use; the file then adds proof of civil liability insurance covering at least C$2,000,000 per event, proof that you own the property, the syndicate's or owner's authorization where one applies, and photographs. In 2026 a general establishment pays C$156 and a principal residence C$54, and the registration is renewed every year.
Display is strict, and 2026 tightened it. Every listing and your website must carry the six-digit number, and since April 9, 2026 the rule explicitly covers social media pages too, along with print ads, billboards and vehicles, labeled 'Numéro d'enregistrement', 'No d'enregistrement' or 'Enr.'. On Airbnb, Vrbo and the other platforms, the certificate's expiry date must show too, and the certificate itself must be posted at the main entrance, in view of guests. Since September 1, 2026, a principal residence needs two proofs of residence to apply or renew, and a condo syndicate's or landlord's consent must be given again at each yearly renewal. The province's fine schedule: C$2,500 to C$25,000 for an individual who operates without registration and C$5,000 to C$50,000 for a company; C$5,000 to C$50,000 for an individual who keeps operating after a refusal or cancellation; C$1,000 to C$10,000 for not showing the number; C$2,500 to C$25,000 for a false or expired number; and C$1,000 to C$10,000 for renting without the required insurance. A platform that posts a listing with no number risks up to C$100,000, and Revenu Québec carries out inspections.
Baie-Saint-Paul works by quota. Its zoning bylaw R630-2015, in force since August 13, 2015, allows tourist residences only in certain zones and caps how many each of those zones may hold. The cap is tight enough that council trades spots: bylaw R904-2025, adopted on June 9, 2025, opened one tourist residence in zone H-029, on Baie-Saint-Paul's rue Richelieu, and withdrew one authorization from zone F-520, a zone with no frontage on a public or private street, so the number of possible authorizations across the town did not change. Since March 2023 the urbanism department has kept a list of tourist-residence permits and a register of people who want to hear when a spot opens under the quota for tourist residences or principal-residence establishments. If you are buying in Baie-Saint-Paul to rent, the authorization is part of the purchase: get the zone and the permit's status confirmed in writing before your offer becomes firm.
La Malbaie's zoning bylaw 994-14 defines a tourist residence as a chalet, apartment or furnished house with a kitchenette, rented as a whole, with no owner living in any part of it. Where a zone allows it, the use is permitted in detached single-family and two-family houses, and in a building with three or more dwellings no more than two units may be rented this way, however many dwellings the building has. The zone grids have carried quotas for tourist residences since March 26, 2024, and zone V-1407, in the Pointe-au-Pic sector, has been capped at seven tourist residences since April 24, 2025. Principal-residence rentals are banned zone by zone: bylaws 1168-23 to 1363-23 cover 194 zones, a second series covers 30 more, and nine more zones were added on June 8, 2026. The zone number tells you the old municipality, as the history above shows, and the city's urbanism department confirms both the zone and the quota.
Petite-Rivière-Saint-François, Le Massif's municipality, allows tourist rentals of 31 days or less only in certain zones and under a quota, and it publishes a table of how many new units each zone can still take; many zones show zero, and the use also depends on the distance from neighboring homes that are not rented. The table is updated monthly, though not systematically, and the municipality asks buyers to check with its urbanism department before they buy or build. In September 2023 it also froze projects with more than one main building on a lot in its Villégiature and Villégiature de réserve zones until its revised urban plan and bylaws take effect; a single house on a lot facing a street, a tourist residence included, can still get a permit, so ask where the revision stands. Les Éboulements, Saint-Irénée, L'Isle-aux-Coudres and Saint-Siméon set their own zoning, which this page does not cover; the written municipal confirmation the CITQ requires will settle where a given property stands.
Then come the taxes. On stays of 31 nights or fewer, Airbnb applies Quebec's 3.5% lodging tax to the rate and the cleaning fee, and it charges GST and QST on behalf of hosts who aren't registered for them; a registered host gives Airbnb the GST and QST numbers and remits the 5% GST and 9.975% QST directly. Nobody collects for you on a reservation made through your own site, so settle with your accountant how those taxes are charged and remitted. Ottawa adds one more reason to keep the file in order: from the 2024 tax year, the CRA refuses income-tax deductions on any short-term rental that the location doesn't allow, or that falls short of the registration and permit rules set by the province or the town. Read this section as a starting point, not legal advice, and check the specifics with a notary, an accountant, the CITQ and the town hall. Cavmir's part is the marketing; registration, zoning and taxes are handled by you and your advisers.
First, open with what a guest can verify. Show the registration number and its expiry date near the top of the listing and in your site's footer, name the town and the sector, such as Pointe-au-Pic, Cap-à-l'Aigle or the Le Massif side of Petite-Rivière-Saint-François, and explain in one plain sentence what the number tells a guest: the province has this rental on file, it is insured, and its zone allows it. Almost every competing listing in Baie-Saint-Paul and La Malbaie carries a number too, so the number won't win the booking on its own. The guest count, the sleeping plan, the minutes to Le Massif or the Manoir and the name of whoever answers the phone will.
Second, write a French listing and an English listing rather than translating one into the other, since the guests split almost evenly between the two languages and France sends more of them than any country but Canada. The French version is for the Montreal and Quebec City family and the visitor from France, in the words they type, such as chalet à louer, vue sur le fleuve and spa; the English version is for Ontario, the United States and overseas, with river view, hot tub and ski chalet near Le Massif. On your own site, give every page a French and an English edition that point to each other, so search engines and AI assistants can serve each guest the right one.
Third, show the river, and then show everything else. The average listing carries 13 photographs in La Malbaie and 12 in Baie-Saint-Paul, and only 28% and 39% of listings show their exact location, so a property shown completely stands out. Photograph the view from every room that has one, the hot tub at dusk, the driveway and parking in winter, the deck in July and the route to the slopes, the ferry or the Manoir. Ratings here already average about 4.85, so the detail the photos left out is the one a guest mentions in the review.
Fourth, sell three seasons, not one. Summer sells by the week, with the festival dates, the train and the ferry in the copy. Winter sells ski weeks and the holidays, against the Club Med or Manoir stay a family is also considering. Fall sells weekends on the Flavour Trail and the concerts in Saint-Irénée. Give each season its own photographs, wording and rate, with a two-night minimum for fall weekends and weekly blocks for July.
Fifth, keep the guests who come back. A Quebec City or Montreal family that finds the right chalet may well ask for the same week next year, and when they book it direct, no platform takes a fee. Build for them: a quick direct-booking website in French and English with the registration number in its footer, an email list that hears about next summer and the holidays before anyone else, and a checkout that lists the lodging tax and any GST and QST line by line. Quebec's display rules apply to your own site and social pages as well.
Supply is capped town by town. A house in a Baie-Saint-Paul zone whose authorizations are all taken cannot start renting to tourists, a principal residence in one of La Malbaie's restricted zones cannot be rented to tourists at all, and Petite-Rivière-Saint-François's table shows no room for new units in many zones. A seller's rental income is no proof that the use is permitted, so the zone, the authorization and the CITQ registration all need checking before your offer is firm, and the listing copy, booking settings and welcome book have to fit the town the house is in.
The year is steep. In AirROI's monthly table, the average La Malbaie listing earned about C$8,060 in July 2026 and C$2,280 in April 2026, and occupancy in January, April and November ran between about 24% and 27%. Heating, insurance, snow clearing and the mortgage don't take those months off, so the winter and shoulder offers count as much as July. Plan the winter arrival too: the drive from Montreal takes about four hours, dark comes early in December, and a lit house number, a plowed driveway and arrival instructions sent before guests set out keep the first evening calm.
The competition is professional. Fairmont, Club Med and Hôtel Le Germain sell to the same guests under names they already trust, professional managers run about one in five Baie-Saint-Paul listings, and the ten largest hosts there hold 55% of the town's listings. An independent owner competes by being precise: a name for the house, a clear idea of its guest, photographs of what nearby houses can't show, copy that reads naturally in French and in English, and a direct line to past guests that no hotel chain can match.
Quebec registers a rental only with liability insurance worth at least C$2,000,000 per event, maintained the whole time the house rents, and operating without it can cost an individual C$1,000 to C$10,000. Make sure the insurer knows the house is rented to tourists, and ask in writing how the hot tub, any pool, the wood stove and guests' use of the grounds are covered. In a condo near Le Massif or in La Malbaie, read the syndicate's master policy and the rental clauses in its declaration of co-ownership, since its consent must now be renewed every year. A Quebec broker who places short-term rental policies can price the cover.
The rates are in the regulation section above; what the owner decides is how to handle them. Ask a Quebec accountant whether you must register for GST and QST: registered hosts give Airbnb their numbers and charge the 5% GST and 9.975% QST themselves, while Airbnb collects both for hosts who aren't registered. Either way, Airbnb adds the 3.5% lodging tax to its own bookings, and bookings taken on your own site leave every one of those taxes to you. Keep the registration current as well: from the 2024 tax year, the CRA disallows deductions on short-term rentals that break the local or provincial rules. Settle all of this before the first guest arrives, not after the first season.
Royal LePage's March 2026 report put the 2025 median price of a single-family home in Quebec's recreational regions at C$465,700, up 7.3% in a year, and of a waterfront home at C$545,600, and it forecast another 4% rise for 2026; it also names Charlevoix among the sought-after areas short of new development. A provincial median won't price a particular chalet, so compare recent sales nearby. Ask a mortgage broker how much of the rental income a lender will count, and have your notary confirm the zone, the municipal authorization and whether that authorization passes to the next owner, because in a quota zone the permit is part of the price.
The rules are still tightening, and each change favors the houses already in order. Since September 1, 2026 the province has required two proofs of residence for principal residences and fresh consent from syndicates and landlords every year; La Malbaie's latest principal-residence bans took effect on June 8, 2026; and Petite-Rivière-Saint-François said in 2023 that its moratorium would last until its revised urban plan and bylaws are in force. Expect more of these decisions zone by zone, in council minutes and amendment tables, and follow the town's council agenda as closely as the booking calendar.
Reasons to visit keep adding up. Club Med has run its mountain village at Le Massif since December 2021, the train opened its 2026 season on June 5, Domaine Forget carries its concerts into December, and Le Festif! has already set its 2027 dates. Each one gives a house a date to sell around and a page of material for the listing and the direct site.
Travelers are also changing how they search. Someone planning a trip can ask an AI assistant, in French or in English, for a registered chalet near Le Massif with a river view and a hot tub for ten, long before they open Airbnb. The assistant can only recommend a house it finds written up somewhere, so an owner whose own fast website states the registration number, the sector, the sleeping plan and the drive times gives it a page to quote. That's why Cavmir plans the owner's website and its AI-search work together, as a single project.
What I love in Charlevoix is how much the river does for a listing. The St. Lawrence is in view from the slopes at Le Massif and from the Manoir's golf course, and a house that shows it from the right window at the right hour has already answered the question most guests are asking.
I also like writing for two languages at once. The family from Quebec City, the couple from Paris and the skiers from Ontario look for different things in the same house, and getting each version right, with its own words and its own details, is careful work that keeps paying off in reviews and repeat stays.
And I like that the rules reward clarity. Where tourist-residence authorizations are counted zone by zone, a house whose papers are complete can say so in one line, and a guest booking a summer week months out notices. Turning a registration number, a sector and a sleeping plan into a listing a careful guest trusts is precise, satisfying work.
What we'd put in a Charlevoix welcome book, in French and English: the outings guests ask about first, and a first page that answers the rules before anyone asks.
Le Massif has 770 meters of vertical drop, the highest east of the Canadian Rockies, and 53 trails and glades with a view over the St. Lawrence. The base chalets sit near the Grande-Pointe lift and Club Med. In the warm months the mountain sells a gondola ride, mountain biking and hiking, so the same pick works in July.
The train runs seasonally; its 2026 season opened on June 5. On the 2026 timetable it left Chute-Montmorency at 8 a.m., stopped at Hôtel Le Germain in Baie-Saint-Paul at 10:30 and reached the Pointe-au-Pic sector of La Malbaie at 12:30, heading back at 1 p.m. Regular round trips started at C$268 from Quebec City to La Malbaie, C$169 to Baie-Saint-Paul and C$99 between Baie-Saint-Paul and La Malbaie, so guests based in Charlevoix can ride only the short leg. Check the next season's dates and fares before they go in the welcome book.
The crossing from Saint-Joseph-de-la-Rive is free and takes no reservations, and its 2026-27 timetable runs all year, from April 1, 2026 to March 31, 2027. Tell guests to download the season's schedule before they go and to bring bikes or walking shoes for the island.
The festival in Saint-Irénée ran from June 27 to August 22 in 2026, and its International Music and Dance Academy offers 22 summer sessions. Shows continue into the fall, with dates on November 7 and 21 and December 3, 2026, so a fall weekend can have a concert in it.
Le Festif! returns to Baie-Saint-Paul from July 22 to 25, 2027. Give the dates to returning guests when you confirm this year's stay, and price that week as the event week it is.
Loto-Québec's casino sits next to Fairmont Le Manoir Richelieu, with slot machines, table games, sports betting terminals and electronic poker tournaments, and restaurants that include Le Saint-Laurent and Le Bellerive. Guests must be 18 or older.
The hotel's 27-hole course sits in the hills with views of the St. Lawrence, and its Moment Spa is on the bank of the river. Tell golfers to book tee times early in summer, and give the hotel's address, 181 rue Richelieu, for the drive.
Founded in 1948 by Stanislas Labbé and Elmina Fortin and still owned by the Labbé family, the dairy makes Le 1608 de Charlevoix and L'Hercule de Charlevoix and sits at 1167 boulevard Mgr-de-Laval. Each August it hosts the Foire des Terroirs on its grounds.
Charlevoix's Flavour Trail calls itself Quebec's first agrotourism route: a self-guided circuit of about 80 members, from La Ferme Basque de Charlevoix's duck pâté to Hydromel Charlevoix's wildflower honey. One page in the welcome book with the stops nearest the house turns a grocery run into an afternoon.
Parc national des Hautes-Gorges-de-la-Rivière-Malbaie and Parc national des Grands-Jardins are the region's two national parks, and Tourisme Charlevoix counts them among Quebec's finest. Send guests to each park's official page for access fees, trail openings and reservations before they drive up.
Quebec wants the certificate visible at the main entrance and the six-digit number on every listing, website and social media page. Open the welcome book with the number, its expiry date, the house rules and the name and phone number of the person who answers, so guests read the rules before they have a question.
Three property types that do well in Charlevoix, a common starting point for each, and the plan Cavmir builds for it.
A four-bedroom chalet near Le Massif, registered and in a zone with a tourist-residence authorization, rented almost entirely in winter. Its listing is in French only, its photographs are all snow, and it says nothing about the gondola, the bike trails or the river in summer, so the calendar sits mostly empty from April to November while the costs run all year.
Cavmir checks the zone and the registration before anything else, then builds two products: winter weeks priced around the holidays and the ski season, and a summer-and-fall offer around the gondola, mountain biking, the train and the Flavour Trail. We plan a shoot in each season, write the listing in French and in English with the registration number and the minutes to the lifts in its opening lines, and set up a direct-booking site plus a mailing list for the ski families who return each winter.
A chalet sold in two seasons instead of one, a listing that answers the skier's first question and the summer guest's, and a direct channel for the families who come back each winter.
A five-bedroom chalet with a hot tub and a wide view of the St. Lawrence, sleeping ten, rented on one platform under a generic title. Its photographs were taken at noon, its English copy is a machine translation of the French, and it competes on price with smaller chalets nearby for the July and August weeks it could sell to reunions and groups.
Cavmir gives the chalet a name and a short brand book, plans a shoot at the hours the view is best and at dusk for the hot tub, and writes two listings, one in French for Quebec and French guests and one in English for Ontario, US and overseas guests. We build a direct-booking site with the full price, lodging tax included, on one screen, package summer weeks around the Domaine Forget concerts and Le Festif!, and reach reunion and wedding planners in Quebec City and Montreal.
A chalet known by its own name, priced as one house for a whole group instead of a row of hotel rooms, with its summer weeks offered to groups and a direct line to the families who return.
A large older house near Fairmont Le Manoir Richelieu, registered as a general establishment in a zone that allows tourist residences, with a history its listing never mentions. It sells July and August to repeat families and sits mostly idle the rest of the year, and its listing doesn't say which sector it is in or how far it is to the Manoir, the casino or the train.
Cavmir writes the house's story from records the owner can document, presents it next to the hotel guests already know, with the walk or drive to the Manoir, the golf course, the casino and the train stop, and builds a fall offer around the Domaine Forget shows and a winter offer around the holidays. We direct photography of the rooms, the porch and the river light, and set up a bilingual direct site and a returning-guest list that hears about next summer first.
A house that stands apart from hotel rooms and newer chalets, with summer kept for its returning families and fall and holiday weeks sold as products of their own.
Yes. Cavmir markets ski chalets, river-view chalets, heritage houses, auberges and condos in every part of Charlevoix, from Petite-Rivière-Saint-François and Baie-Saint-Paul to Les Éboulements, Saint-Irénée and La Malbaie. That covers the brand, a French and an English listing, photo direction, SEO and AI search, a direct-booking website and paid campaigns; for the region's most exceptional properties there is Cavmir's estates and private collections tier. We only do marketing: we don't operate rentals, hold keys or contact guests.
AirROI's La Malbaie figures for October 2025 to September 2026 show the average listing at about C$364 a night and 36% occupancy, grossing about C$38,200 a year, or C$3,180 a month (AirROI works in US dollars; its amounts here are converted at about 1.39). Because many houses rent for only part of the year, the yearly total lands below rate times occupancy. Baie-Saint-Paul averaged about C$40,700 a year, Petite-Rivière-Saint-François about C$48,000 and Les Éboulements about C$58,600, and La Malbaie homes with five or more bedrooms about C$81,900. These are estimates to plan with, not a promise. Cavmir's rough cash-on-cash range of 3–5%, shown in the box, starts from AirROI's estimate that the average La Malbaie listing keeps about C$24,300 after the platform fee and running costs: that is 5.2% of Royal LePage's 2025 single-family median for Quebec's recreational regions and 4.4% of its waterfront median, before property taxes and upkeep.
Summer. In AirROI's La Malbaie data, July and August each filled more than 60% of open nights and averaged about C$7,520 a month, booked about three months ahead. June, September and December come next, each near C$3,900 a month; December has the year's longest stays, and September books furthest ahead of any month, about 110 days out. February and March run well above January on ski weeks at Le Massif, and January, April, May and November are the quiet months. Dates to plan around include the Domaine Forget festival through the summer and Le Festif! de Baie-Saint-Paul, July 22 to 25, 2027.
Yes. Quebec requires a CITQ registration number for rentals of 31 days or less, displayed in every listing, ad and social media page, and the town must confirm in writing that your zone permits the use before you can apply. Charlevoix's towns also limit supply: Baie-Saint-Paul caps tourist residences per zone, La Malbaie has used zone quotas since March 2024, and Petite-Rivière-Saint-François publishes the number of new units each zone can still accept. Settle the zone and the authorization with the town and a notary before you buy. Cavmir handles marketing only; legal and permit questions belong with the town and your notary.
It depends on the town and the zone. Quebec has a registration category for the home you live in, rented to one party at a time without meals, at C$54 for 2026, and since September 1, 2026 applications and renewals have needed two proofs of residence. La Malbaie, though, bans principal-residence rentals in 194 zones through one series of bylaws, 30 more through a second and nine more since June 8, 2026, and Baie-Saint-Paul's quota procedure covers principal-residence establishments as well as tourist residences. Ask the town before you list, and keep its answer in writing.
Yes. AirROI's guest-language counts are close to even in both La Malbaie and Baie-Saint-Paul, Montreal and Quebec City send the most guests, and France sends the most from abroad. Cavmir drafts each language from scratch for its own reader and its own search terms, sets up linked French and English pages for vacation rental SEO, and adds the structured data that lets AI assistants cite the house in either language. Our 12-step system shows how the parts connect.
Yes. An auberge or small inn here is up against Fairmont Le Manoir Richelieu, Club Med and Hôtel Le Germain for the same travelers, so it competes on character, its own service and guests who book it again, while the big chalets compete with each other for reunions, ski groups and wedding parties. Cavmir creates the brand, a bilingual site with booking built in, pages for each room or house, and offers for groups and weddings; our estates and private collections tier serves the top of the market. If you also own a chalet nearer Quebec City, see our Lac-Beauport & Stoneham page.
Begin with three things: a quick direct-booking website in French and English that shows the registration number, a Google Business Profile that's filled in completely, and a list of past guests who get first word of the summer weeks and the holidays. No platform collects the taxes on a direct booking, so agree with your accountant how to charge them, and show them clearly at checkout. Pricing depends on the scope of work, and the pricing page lists the current plans and one-time projects; the first call about your property is free: contact Cavmir.
Send us the listing and we'll tell you what we'd change. Not a pitch deck — a straight read on your photos, your title, your rates against the Charlevoix comp set, and whether a direct-booking site would pay for itself.
You'll hear back from a person, usually inside one business day. If we don't think we can move your numbers, we'll say so. Cavmir is a short-term rental marketing agency — we position and market properties, we don't manage them.
Demand in Charlevoix peaks around July through August and runs quietest around April. Here is how the year actually books — and what to do about each stretch of the calendar.
July and August are the peak in Charlevoix by a wide margin, with the year's highest occupancy and nightly rates in both La Malbaie and Baie-Saint-Paul, and guests book them about three months before arrival. Quebec families and travelers from France plan their summer weeks early, and the festivals in Baie-Saint-Paul and Saint-Irénée give the season fixed dates. Hold summer rates firm, sell the best weeks as full weeks, and have the photographs, both listings and the calendar finished by early spring.
June, September and December form the shoulder and earn about the same, and September books further ahead than any other month. September and October sell weekends, with stays of two or three nights in October, so a two-night minimum and a Friday arrival work better than weekly blocks. December carries the holidays and the longest stays of the year, booked well ahead, and February and March hold up on ski weeks at Le Massif after a slow January.
January after the holidays, April, May and November are the quiet stretch, with April the weakest month of the year and January and April booking closest to arrival. Sell them as products of their own: midweek ski stays, longer stays for remote workers, small group retreats and weekends built on the Flavour Trail. They are also the right weeks for maintenance and a photography refresh before the summer calendar opens.
September, the Christmas holidays and the summer weeks book furthest ahead, three months or more before arrival, so the summer and September calendars need to be live by early spring and the holiday weeks by late summer. January and April book closest to arrival, which makes them the months for flexible minimum stays and last-minute pricing.
Most stays run from a long weekend to a few nights. The Christmas holidays bring the longest stays of the year and summer weeks run long as well, while spring and fall stays are the shortest, often two or three nights, when weekend trips dominate.
The winner is a three- to five-bedroom chalet or house with a clear view of the St. Lawrence, a private hot tub and room for two families, within a short drive of Le Massif, Baie-Saint-Paul or the Manoir. Near Le Massif, chalets that sell summer as well as winter do best; in La Malbaie, heritage houses win when the listing tells their story and places them precisely by sector.
Start by naming your product, a ski chalet near Le Massif, a river-view chalet, a heritage house in La Malbaie or a village house in Baie-Saint-Paul, and sell that advantage in the title and the first photographs. Write two listings, one in French and one in English, each for its own reader, and price around the real calendar: firm summer weeks, holiday weeks, ski weeks and fall weekends. Add a Google Business Profile and a direct-booking website so returning families can book you directly. That's the marketing layer Cavmir builds for owners here: photography direction, bilingual listing copy, a direct-booking website and local and AI search.
July and August are the peak, with the year's highest occupancy and rates. June, September and December come next, with the longest stays of the year around Christmas, and February and March hold up on ski weeks at Le Massif. September and October sell weekends, and January, April, May and November are the quiet months.
September and the Christmas holidays book furthest ahead, with the summer weeks close behind at about three months before arrival, so have the summer and early-fall calendar ready by early spring. Fall weekends in October book closer in, and January and April book closest to arrival of all, which suits flexible minimum stays and last-minute pricing.
Montreal and Quebec City send the most guests, followed by Ottawa and Toronto, and France sends the most from outside Canada, ahead of the United States. That mix is why listings here work best in both French and English, with ads aimed at Quebec all year and at France, Ontario and the US Northeast ahead of their travel seasons.
A private hot tub and a clear view of the river lead, followed by a fireplace, air conditioning for July and August, ski storage near Le Massif, and bedrooms that split well for two families or a group. An EV charger helps with guests driving up from Montreal and Quebec City, and fast wifi matters for longer winter and spring stays.
Run your Airbnb, Vrbo, or website through Cavmir's free grader. It checks the things that decide whether guests book in Charlevoix — photos, listing copy, page speed, local search — and shows you where bookings leak. Takes about a minute, and there's no sales call attached.
If the report says your booking engine is the weak link, that's fixable: a direct-booking website of your own means repeat guests stop paying platform fees to come back to you. That's the work Cavmir does — see Airbnb website design in Charlevoix.
Talk to Cavmir today. We'll show you exactly what your Charlevoix property is leaving on the table — and how fast we can change that.
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