OwnerRez is the most-loved tool among long-time hosts for a reason — it's deep, flexible, and famously well-supported. But the back office doesn't book the nights.
You chose OwnerRez because you wanted control and clean books. It rewards that. Where it goes quiet is the front of the funnel: brand, traffic, and the marketing that turns a great operation into a full one. Cavmir owns that side, as an extension of your team.
There's a version of this that owner-operators try first: do the marketing yourself, the way you learned the software. Some of it works — nobody will ever know your properties better than you do. But SEO, paid media, conversion design, and brand photography are each their own trade, and every hour spent learning them is an hour the operation loses. The reasoning that made OwnerRez worth its subscription applies to marketing too: buy the capability, keep the control. Cavmir runs the demand side as a specialist team while every booking, dollar, and guest record stays in the system you built and trust.
Where OwnerRez fits
From our PMS directory — what OwnerRez does best, and where the marketing gap sits.
OwnerRez
The owner-operator favorite — deep, flexible, and famously well-supported.
- Powerful template + automation engine
- QuickBooks-grade owner statements
- Booking engine + payments
- Engaged community + active dev team
Cavmir take: A steeper learning curve, but the most-loved tool among long-time hosts. Best-in-class back office and booking engine — but no marketing team, and no website you own. That's Cavmir's half.
Where OwnerRez ends and Cavmir begins
OwnerRez is a powerhouse where it matters to owner-operators: a deep automation engine, QuickBooks-grade owner statements, a booking engine with payments, and support that hosts genuinely rave about. If control and clean accounting are what you want, nothing beats it.
None of that creates demand. OwnerRez will happily take a direct booking — it just won't go find you the guest. There's no SEO engine, no paid-media program, no brand studio, no owner-acquisition funnel inside a PMS, and there shouldn't be. That's a different discipline.
Cavmir is that discipline, done for you. We build a real direct-booking website you own — wired to your OwnerRez booking engine and payments — and run the traffic that fills it, while you keep the control and the books exactly as OwnerRez gives them to you.
Why OwnerRez operators hire Cavmir
The reasons are consistent among OwnerRez owner-operators.
A booking engine, but no website guests can find
OwnerRez gives you a booking engine and payments — but no marketed website, and no traffic. We build a real direct-booking website you own, wire it to your OwnerRez engine, and give it the SEO and audience that turn it into a channel.
You're too OTA-dependent for comfort
Most owner-operators sit heavily on Airbnb and Vrbo. Every night booked there costs 15–22% in commission. Shifting even a slice to direct — through the OwnerRez engine you already pay for — is found margin.
You run the business alone
OwnerRez lets one person run a tight operation. It doesn't add a marketer. Cavmir is the marketing team you don't have headcount to hire, at less than the cost of one.
The brand is an afterthought
Deep back office, thin brand. When a guest or an owner compares you, there's little that makes you memorable. We build the brand that earns the repeat and the referral.
How Cavmir works alongside OwnerRez
We build on the OwnerRez booking engine, we don't replace it. Your OwnerRez engine, rules, and payments stay the source of truth. We build the website that sits in front of it, plus the brand and traffic that make it convert.
We never touch your owner accounting. The QuickBooks-grade statements and owner reporting are OwnerRez's job and yours. Cavmir stays on the demand side — brand, SEO, paid media, content, email.
We respect the control you chose. OwnerRez operators like to own their setup. We work with it — connecting to your existing booking flow rather than forcing a migration.
Flat retainer, no commission. OwnerRez charges per property; we charge a flat retainer tiered to your portfolio. No revenue share, no per-booking fee.
A 90-day rollout that respects your OwnerRez setup
Owner-operators guard their configuration for good reason — you built it. So the entire rollout happens outside it. What we need from you is modest: a walkthrough of your OwnerRez property setup, your photo folders, and one honest conversation about which units earn and which coast. Here's what actually gets built in the first 90 days, and in what order.
Month 1 — Brand, and a real website in front of your booking engine
We start by giving a 1–25 door operation what it usually never budgets for: a genuine brand — name treatment, story, photography direction, and a voice that sounds like you rather than a template. Then the direct-booking website goes into build on your own domain, wired to the OwnerRez booking engine and payments you already trust. Your quote rules, your templates, your trust accounting: untouched. We're building the storefront; the till stays yours.
Month 2 — Every listing gets real attention, plus content and local search
A small portfolio is an advantage here — instead of triaging 200 units, we rebuild every listing properly: copy, photo order, amenities, positioning. Then the content starts: destination pieces and property pages built around what your guests search before they book, with local SEO that plants your brand in the map results and the neighborhood queries for your market. This is the month the site stops being new and starts being found.
Month 3 — Paid reach sized to your doors, AI answers, and reviews on repeat
Paid media starts where it pays back fastest for a small operator: retargeting the guests who visited and didn't book, then expanding carefully. We tune the site for AI search, because travelers increasingly ask an assistant where to stay — and assistants can only recommend brands they can read. And the review engine goes live through the OwnerRez automation engine you already run: post-stay prompts at the right moment, best reviews pulled onto the site and into the marketing.
By day 90 there's an owned channel running beside the OTAs — found in search, booking through your OwnerRez engine, building an email list that's yours. The rhythm after that is monthly and sized to a lean operation.
See what working together looks like.
A 30-minute strategy call. No deck, no pitch — just a look at your current direct-booking percentage and where the leverage is.
Book a Strategy CallPrograms by Portfolio Size
Owner-operators on OwnerRez most often fit Foundation, moving to Operator as they add doors. Here's how the programs map — quoted to your actual portfolio.
5–25 doors
Foundation
- Brand audit + listing copy refresh (all units)
- Distribution audit across 60+ channels
- Listing photography QA + replacement priorities
- Monthly social content cadence (2 posts/week)
- Monthly performance reporting
- Email support, 48-hour response
25–100 doors
Operator
- Everything in Foundation
- Direct-booking website (built, not templated)
- Technical + content SEO (12 long-form posts/yr)
- Owner-acquisition campaign (paid + landing page)
- Paid ads management (Meta + Google)
- Quarterly strategy calls with founder
100–500 doors
Portfolio
- Everything in Operator
- Dedicated account team (3 named operators)
- Multi-location SEO (per-market landing pages)
- Influencer + creator partnership program
- Custom CRM + owner-acquisition pipeline
- Monthly executive call + quarterly board-ready report
500+ doors
Enterprise
- Multi-brand structure (parent + sub-brands)
- White-label option (we operate as your in-house team)
- M&A marketing support (acquired-property integration)
- Multi-region content + paid programs
- Annual on-site planning
All tiers are month-to-month after a 90-day initial engagement. No long-term contracts. No revenue share. No booking commissions.
A direct-booking website wired to your OwnerRez engine
Your OwnerRez engine takes bookings; it just has no marketed website in front of it. We build a real direct-booking website you own, wire it to your OwnerRez engine and payments, then feed it destination-plus-property-type SEO, past-guest email, brand, and retargeting that recaptures guests who found you on an OTA. Every night you move to direct keeps the 15–22% OTA commission. Owner-operators feel this lift fastest: with a handful of units, even a few direct weeks a season is a visible change in what actually lands in the account.
Owner acquisition, if you manage for others
Many OwnerRez users manage a handful of doors for other owners. If that's you, adding doors is the fastest growth you have — and it's a B2B marketing motion OwnerRez can't run. We build the owner landing page, the targeted paid media, and the ROI content that brings qualified owners to your door. The proof assets matter double at this scale: an owner trusting you with their property wants to see a real brand, real reviews, and a manager who shows up in search when they go checking. We build that public footprint deliberately — so when a neighbor asks who runs the well-kept house on the corner, the answer is easy to find and easy to trust.
OwnerRez operators ask us these
What long-time hosts want to know first.
Will you make me leave OwnerRez?
Never. OwnerRez is one of the best tools in the category and its owner accounting is hard to beat. We work on top of it — building a website you own in front of your OwnerRez booking engine and payments, and owning the marketing around them.
Can you build me a real direct-booking website?
Yes — that's the core of it. We build a direct-booking website you own, wire it to your OwnerRez booking engine, and drive the brand, SEO, paid media, email, and retargeting that fill it, so more nights book direct.
Do you touch my owner statements or accounting?
No. Owner accounting stays entirely in OwnerRez. Cavmir stays on the demand side — brand, marketing, direct bookings, and owner acquisition.
Do you take a cut of bookings?
No. Flat monthly retainer, tiered to the size of your portfolio. No revenue share, no per-booking fees, no cut of owner commissions. Your booking revenue is yours.
I'm a small owner-operator. Is that too small?
Our Foundation program is built for 5–25 doors, which fits most OwnerRez operators. If you run 1–4 units, our individual-host packages may fit better — request a quote and we'll point you to the right one.
How fast do results show?
Listing and distribution work shows in 30–60 days; the direct-booking traffic engine compounds over 90–180 days. We report weekly on direct-booking share, not vanity metrics.
I'm careful about who touches my setup. How does the rollout actually work?
Everything we build lives outside your OwnerRez configuration — the website, the brand, the content, the campaigns. The site connects to your booking engine and payments the way any front end does, and your rules, templates, and accounting stay exactly as you built them. The 90-day playbook on this page shows the order of operations.
Can you work with the OwnerRez widgets I already use?
Yes. The OwnerRez booking engine and its widgets are solid, and long-time hosts often have a site half-built around them. We can rebuild around what's working or start fresh on your domain — either way, the engine underneath stays yours and stays untouched.
Let's look at your numbers together.
30 minutes. Bring your last quarter's direct-booking percentage and a door count. We'll show you the two or three highest-leverage moves for your portfolio. Free, no pitch deck, no follow-up sequence.
Book Your Strategy Call