Hostaway is the most-recommended PMS for the 5–100 listing tier — strong automation, a friendly admin, and a direct-booking website builder in the box. A builder is a tool. Filling it is a job.
The Hostaway site builder gets you a page. It doesn't get you traffic, a brand guests trust, or an owner-acquisition funnel. That's the difference between a DIY tool and a done-for-you team — and it's the line Cavmir sits on.
Where Hostaway fits
Straight from our PMS directory — what Hostaway is strong at, and where the marketing gap opens up.
Hostaway
Mid-market PMS with strong automation and a friendly admin UI.
- Multi-calendar + channel manager
- Automated messaging + reviews
- Direct-booking website builder
- Solid mobile app for ops
Cavmir take: The most-recommended PMS for the 5–50 listing tier. The website builder is a template — it needs a brand and traffic behind it to convert, and that's not what a PMS does.
Where Hostaway ends and Cavmir begins
Hostaway is a genuinely good mid-market PMS: multi-calendar sync, automated messaging and reviews, a clean mobile app, and a drag-and-drop direct-booking website builder. For 5 to 100 listings, it does the operational job well.
The website builder is where operators mistake a tool for an outcome. A template you fill in yourself is not a converting site, and it comes with zero traffic. No SEO. No paid media. No brand. No owner funnel. The listing still lives and dies on Airbnb.
Cavmir picks up exactly there. We build the brand, run the SEO and paid programs that send real traffic, and — where it makes sense — replace or rebuild the Hostaway template with a converting site connected to your Hostaway availability. You keep the ops. We run the demand.
Why Hostaway operators hire Cavmir
The pattern is consistent across Hostaway operators in the 5–100 door range.
The builder site gets no traffic
You built the Hostaway site months ago and it gets a trickle of visits — almost all from people who already know your name. A site with no SEO and no paid media is a brochure. We turn it into a channel.
Automation is dialed; demand is flat
Hostaway automates messaging, reviews, and calendars beautifully. None of that creates a new guest. Bookings still come from the OTAs, which means the 15–22% commission still comes out of every stay.
No one owns the brand
Great automation, generic brand. When an owner or a repeat guest compares you to a competitor, there's nothing that makes you the obvious choice. We build the brand that does.
The marketing to-do list never gets done
Between turnovers and guest issues, the SEO, content, ads, and owner outreach sit at the bottom of the list forever. Cavmir is the team that actually does them, every week.
How Cavmir works alongside Hostaway
We keep your Hostaway automations exactly as they are. Messaging, reviews, calendars, pricing rules — untouched. We work upstream of all of it, on the demand that fills the calendar in the first place.
We fix or replace the builder site. If the Hostaway template is holding you back, we build a real converting site connected to your Hostaway booking engine. If it's fine, we leave it and drive traffic to it.
We run the whole marketing function. Technical and content SEO, Meta and Google ads, social, and the owner-acquisition funnel — as an outsourced team that reports weekly on direct-booking share and cost per acquired owner.
Flat retainer, no commission. Hostaway bills you monthly for software; we bill a flat retainer tiered to portfolio size. We never touch your booking revenue.
See what working together looks like.
A 30-minute strategy call. No deck, no pitch — just a look at your current direct-booking percentage and where the leverage is.
Book a Strategy CallPrograms by Portfolio Size
Most Hostaway operators start on Foundation or Operator. Here's how the programs map to door count — quoted to your actual portfolio.
5–25 doors
Foundation
- Brand audit + listing copy refresh (all units)
- Distribution audit across 60+ channels
- Listing photography QA + replacement priorities
- Monthly social content cadence (2 posts/week)
- Monthly performance reporting
- Email support, 48-hour response
25–100 doors
Operator
- Everything in Foundation
- Direct-booking website (built, not templated)
- Technical + content SEO (12 long-form posts/yr)
- Owner-acquisition campaign (paid + landing page)
- Paid ads management (Meta + Google)
- Quarterly strategy calls with founder
100–500 doors
Portfolio
- Everything in Operator
- Dedicated account team (3 named operators)
- Multi-location SEO (per-market landing pages)
- Influencer + creator partnership program
- Custom CRM + owner-acquisition pipeline
- Monthly executive call + quarterly board-ready report
500+ doors
Enterprise
- Multi-brand structure (parent + sub-brands)
- White-label option (we operate as your in-house team)
- M&A marketing support (acquired-property integration)
- Multi-region content + paid programs
- Annual on-site planning
All tiers are month-to-month after a 90-day initial engagement. No long-term contracts. No revenue share. No booking commissions.
Turning the Hostaway builder site into a real channel
A direct-booking site only pays off when guests can find it and trust it. We give the Hostaway site (or a rebuilt one) the SEO, brand, past-guest email, and retargeting it needs to convert — so the 15–22% you'd have paid Airbnb stays with you. On a mid-size portfolio, moving direct-booking share up ten points is usually the single cheapest revenue lift available.
Owner acquisition for Hostaway managers
If you manage for owners, adding doors is the fastest way to grow — and Hostaway does nothing to help you win them. We build the owner-facing landing page, run targeted paid media at STR-owning investors, and produce the case studies and comparisons that rank for owner-intent searches, so qualified owners come to you.
Hostaway operators ask us these
What operators want to know before signing.
Do we have to leave Hostaway?
No. We work on top of Hostaway. Your channel manager, automations, and mobile ops stay exactly as they are. We own the marketing and demand side Hostaway doesn't cover.
We already built a site in Hostaway. Can you just market it?
Yes — if the Hostaway template converts, we leave it and drive SEO, paid, email, and retargeting traffic to it. If it's holding you back, we'll rebuild a converting site connected to your Hostaway booking engine and market that instead.
Isn't Hostaway's marketing enough?
Hostaway is excellent at operations — messaging, calendars, reviews. None of that creates a new guest or acquires a new owner. That upstream demand work is exactly what Cavmir does.
Do you take a cut of bookings?
No. Flat monthly retainer, tiered to the size of your portfolio. No revenue share, no per-booking fees, no cut of owner commissions. Your booking revenue is yours.
How fast do results show?
Listing optimization and distribution show in 30–60 days. The direct-booking site and SEO compound over 90–180 days. Owner-acquisition campaigns usually deliver qualified inbound owners in 60–90 days. We report weekly.
What size portfolio do you work with?
From about 5 doors up. Hostaway operators most often land on our Foundation or Operator program — request a quote and we'll scope it to your portfolio.
Let's look at your numbers together.
30 minutes. Bring your last quarter's direct-booking percentage and a door count. We'll show you the two or three highest-leverage moves for your portfolio. Free, no pitch deck, no follow-up sequence.
Book Your Strategy Call