Pinterest Marketing
for Vacation Rentals

How Pinterest Sends Bookings

Someone planning a fall weekend searches Pinterest for cabins in your area, saves a few ideas, and clicks through when they are ready. The pin opens a page on your site, and your site takes the booking. Nothing goes through a platform that charges you a fee.

What We Pin

Mostly your own pages: the property, the rooms, and the guide pages your plan adds to your site each month. Each pin has its own image and a plain description of what the page offers.

Some pins are design ideas drawn from your style, the kind of thing people save for their own homes. They are shown as ideas and never passed off as photos of your rooms, and they still link back to your site.

Your Profile and Boards

A business account in your name, with a profile name and description that say what you are and where, a cover image and your website. Boards are named for what people search, so they can be found on their own, not only through your profile.

Timing

People plan on Pinterest well ahead. Seasonal pins go up two to three months before the season, so they are there when the planning starts.

Video Pins

Where we have video of your property, we pin it too. The same clips that run as Reels and Shorts work on Pinterest.

Who It Is For

Properties with a look people want to save: interiors, gardens, views, a style of place. It suits destinations people plan ahead for, such as mountain towns, beach weeks and wine country, and owners who are adding guide pages to their site each month, because those pages give the pins somewhere useful to send people.

What You See Each Month

Your monthly Google Analytics report shows the visits your site gets from Pinterest. We look at which pins brought people in and make more like them.