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The engagement

A St. Croix villa and its island guide

The Cerulean has five bedrooms, sits on the ocean on the East End of the island of St. Croix and sleeps twelve. We built the villa a website that now runs to 144 pages on the house, the flights and the island. Guests check dates from any page and book through Sterling Point Real Estate, the local company that rents and looks after the villa.

A group of twelve has to settle who sleeps where, how people get there from different cities, and what to do all week. The site gives each of those questions its own pages, so the person organizing the trip can send the rest of the group a link.

The first version reached 101 pages in August 2026 and moved to theceruleanstcroix.com on September 22, 2026. We have added to it since, and the Journal now holds 32 posts. We also recolored the villa’s existing crest to a single cerulean blue and left the artwork as it was.

144pages in the site’s sitemap
44guides to St. Croix
20fly-from pages for U.S. cities
32Journal posts
See it livetheceruleanstcroix.comVisit the site
The theceruleanstcroix.com home page: palm fronds against the sea, the menu, a Check dates and book button and the villa’s numbers
The website

The home page and its booking button

The first screen has a button to check dates and book, and a shorter version of that button remains in the site’s header. Below it, ten numbered sections go through the place, the amenities, the layout, the East End, the flights, the photos, guest reviews and common questions.

The St. Croix guides hub, with the headline What to do in St. Croix, a search box and topic filter buttons
The guides

A guide library with search and filters

The guides hub opens with a search box and filter buttons for beaches and the water, history and towns, food and drink, culture and events, nature and outdoors, and trip planning. Each of the 44 guides covers one subject, such as Buck Island, the Frederiksted pier or Cruzan rum.

How twelve people fit in two buildings

The Cerulean is one rental with two buildings, and that takes some explaining. The main house has four bedrooms, each with its own bath. About twenty steps away, a guest cottage has its own kitchen, living room, bedroom and full bath, with a spiral stair up to a loft that holds the sixth bed.

The villa section of the site covers this in 8 pages, including the bedrooms, the cottage, the kitchen, the pool and deck, the concierge services and a Matterport tour where a visitor can walk the house and see how far apart the buildings sit. The questions on the home page state that the cottage is never rented separately, so a group knows the whole property comes with the booking.

The Journal takes the same subject further for people planning a group trip. There are posts on family reunions and on trips across generations. Another, on sharing the villa with a second family, puts one family in the cottage and one in the main house, then works through splitting the cost, a kitchen plan and two cars.

U.S. travelers and the passport question

St. Croix is U.S. territory, so a U.S. citizen flies there without a passport. The site puts that in the home page’s search title and makes it the first question in the home page’s list of answers. It also has two landing pages and a full guide on the subject. One landing page rents the villa to people who want the Caribbean with no passport. The other answers which Caribbean destinations need none, naming Puerto Rico and the U.S. Virgin Islands.

These pages include the details a traveler will meet on the day. You board with a REAL ID license or a passport, and there is no customs line when you land. On the way home there is a short U.S. customs and agriculture check at the airport. Non-U.S. citizens are told to carry the documents any U.S. entry requires.

Flight pages for 20 home cities

Flights to St. Croix change with the season, so a guest in January and a guest in June get different answers. The getting-here page lists each nonstop by airline, city, days and time in the air: American from Miami all year and from Charlotte and Chicago in season, Delta from Atlanta, United from Newark. It also explains the usual off-season route, a mainland flight into St. Thomas and a 25-minute hop across.

The fly-from pages start at the traveler’s home airport. New York leads with United’s Saturday nonstop from Newark, on the schedule from October 31, 2026, which the page calls the first New York-area nonstop to the island in more than 30 years. Milwaukee has no nonstop, so its page starts with the drive of about 90 minutes down I-94 to O’Hare’s Saturday flight, then gives the one-stop routes for any other day.

In October 2026 we gave eight of these pages their own routes table, plan and questions, working from published flight schedules. The getting-here page now puts the airport drive to the villa at 35 to 40 minutes.

How a booking reaches Sterling Point

Cavmir handles the marketing. Sterling Point Real Estate rents the villa, answers the phone and arranges chefs, provisioning and airport pickups on request, and the site names them as the people to call.

The Check dates buttons open The Cerulean’s page on the SP Vacations site, which we also built. That page reads rates and open dates from Hostaway, and the guest then continues to Sterling Point’s booking portal to enter details and pay. The contact form goes to the same team, so a question about a group and a reservation end up in one place. Our direct booking website page describes this setup for other rentals.

The villa also has an Airbnb listing. The site’s Airbnb link sits under the guest reviews, which are marked as selected and quoted as written, and it leads to the complete set on that platform. Clicks on the booking buttons are counted once a visitor accepts the cookie banner, in two Google Analytics properties: ours and the owner’s own.

Guides, directory and map of St. Croix

The island gets far more pages than the house. The guides run from Buck Island, Cane Bay and the Salt River bioluminescent bay to Alexander Hamilton’s years on St. Croix, the 1848 emancipation at Fort Frederik, Crucian food and the weather by month. Photos from outside sources carry the photographer’s name and license where they appear.

The directory has 16 categories, among them car rentals, dive shops, boat charters and groceries. Its restaurant page lists 81 places that a reader can filter by meal, with 20 marked as the owners’ picks. In August 2026 we checked every restaurant then on that list against current listings. A map of 38 places filters by beaches, dining, things to do, and towns and landmarks.

The Journal handles trip planning: Thanksgiving, Christmas, New Year’s, spring break, a dive week, an events calendar, and comparisons with Puerto Rico and Punta Cana. Its things-to-do post sorts the island by what you feel like doing, gives the drive time from the villa for each stop and ends with a day-by-day week.

Pages for advisors, private flyers and AI tools

Two long pages speak to smaller audiences. One is for family offices and private advisors who arrange a stay for someone else, and it explains that the villa is booked whole through one manager. The other walks through flying private: the 10,002-foot runway, U.S. Customs on the field, the private terminal that has operated since 1959, and the trip from the ramp to the villa.

A short summary page at /ai/ and a machine-readable file at /llms.txt give AI tools the facts about the villa in plain form.

See it livetheceruleanstcroix.comVisit the site
Island villas

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