Pricing Strategy & Seasonality
Pricing, Seasonality & When to Capture ROI
Pricing Strategy
Bedrooms set the price in Stoneham. In AirROI's figures, homes with five or more bedrooms averaged about C$1,099 a night at 26% occupancy, for a median of about C$62,000 a year; four-bedroom homes about C$651 a night and a median of C$36,300; three-bedroom homes about C$392 and C$25,800; and two-bedroom listings about C$290 at 34% occupancy, for a median of C$19,100, the weakest tier in the market. One-bedroom listings are few, a dozen, and earned a median of C$24,600 at 47% occupancy. The large houses book the fewest of their nights and still earn the most, because a group of twelve splits a large nightly rate and compares it with a block of hotel rooms in the city.
The spread inside each tier is wide. The median Stoneham listing charged about C$400 a night; a quarter of listings charged C$735 or more, and a tenth C$1,055 or more. Occupancy spreads the same way: the median listing booked about 29% of its open nights, a quarter booked half or more, and a tenth at least 68%. Counted only over the months a listing was active, the median took in about C$3,600 a month, the top quarter C$6,230 or more and the top tenth more than C$10,100; the C$3,290 in the box is lower because it spreads each year's revenue over all twelve months, including the months when many listings weren't open. Once AirROI's model takes out the Airbnb fee, cleaning, utilities, supplies, repairs, rental insurance and the registration, the average listing has about C$24,650 a year left for the mortgage, property tax and home insurance, and a top-quarter listing about C$43,150.
AirROI's amenity data shows what guests pay for here. Listings with a hot tub, 61% of the market, averaged about C$49,400 a year against C$23,800 without one; listings with air conditioning, 74%, averaged C$46,600 against C$19,300; those with an EV charger, 16%, averaged C$54,600 against C$36,700; and the 10% with a pool table averaged C$91,500. Read those as a portrait of the houses that earn the most, not as a price for each feature, since a house with a tub usually has other strengths too. They still match what a ski group and a July family ask about: a soak after the slopes, cool bedrooms in summer, a charger at the end of the drive from Montreal and a games room for the evening. Nearly nine in ten listings have an indoor fireplace, so a fireplace alone no longer sets a house apart.
Fees and booking rules are part of the price. Nine Stoneham listings in ten (92%) add a cleaning fee, C$196 at the median and C$323 on average, and those fees come to about 11% of gross revenue. Most set a two-night minimum, three in four use Airbnb's firm cancellation policy, and about six in ten set check-in at 5 p.m. Value is the lowest-rated category in Stoneham's reviews, 4.60 out of 5 against 4.84 for location, which tells you guests notice the total. The lodging tax, GST and QST then come on top of the rate; the rules section below sets out who collects each. On your own site, show the rate, the cleaning fee and every tax in one quote before the guest reaches for a card: a total that jumps at the last step loses the booking, and if it doesn't, it shows up in the value score.
Lac-Beauport works differently. In July and August its listings booked 73% of their open nights and took in about C$9,510 a month, and December brought about C$6,650 at 55%. About half accept one-night stays, the average stay is 3.1 nights, and they average 4.92 out of 5 in reviews, with 77% carrying Airbnb's Guest Favorite badge. Only 14% sleep eight or more, and US guests outnumber Canadians. In the few places where a property's zone allows short stays, Lac-Beauport rewards a steady, well-reviewed listing more than a holiday-week premium.
Seasonality & ROI Windows
Seasonality is moderate here because the area has two seasons. On AirROI's two-year average, February is the best month in Stoneham, at about C$5,890 per listing, about 59% more than April, the slowest at about C$3,700, and the three strongest months bring in only 31% of the year's revenue. AirROI's high season, July and August plus December through March, averages about C$5,550 a month at 40% occupancy and C$525 a night; the low season, April to June and September to November, averages about C$3,930 at 29% and C$491. In the twelve months to September 2026 the order shifted: July 2026 was the top month at about C$6,112, ahead of February at C$6,024, March at C$5,977 and December 2025 at C$5,709, and August 2026 had the year's highest occupancy, about 45%.
The booking window moves with the season. Guests booked Stoneham stays 74 days ahead on average. December and October are planned furthest out: December 2025 stays were booked about 105 days ahead, and on AirROI's two-year average October stays are booked about 99 days ahead, while June stays are booked closest in, about 39 days. The average stay is four nights, longest in June and shortest in October. The calendar follows from that: have the holiday weeks, February and March priced and photographed by late summer, offer next winter to past guests first, and keep June and the shoulder weeks flexible for guests who decide late. Lac-Beauport books closer in, about 53 days ahead, with August its best month and April its slowest.