What Google Ads Does for a Rental
Search ads reach people at the moment they look for a stay: the town, the dates, the type of place. You pay per click, not per view, and every click lands on your own site, where the booking carries no platform commission.
How We Build Your Campaigns
We start with the searches that matter for your property: its name, your town with the type of stay, and the features guests ask for, such as a pool, a view or room for a big group. We aim the ads at the places your guests travel from, and we leave out searches that waste money, such as jobs or long-term rentals.
Campaigns go up eight to ten weeks before your busy months, when people are choosing where to stay.
Where the Clicks Go
Each ad sends people to the page that matches it: the property page for a property search, the right home for a group search, not just your homepage. Your site needs live rates and booking for this to work, which is what our direct booking website and PMS integrations provide.
Tracking
We track the click into your booking checkout on every site, and the completed booking where your booking system allows it. Every campaign carries its own tags, so your Google Analytics report shows which campaign each visit came from.
Budget and Approval
You approve the exact monthly amount before anything is spent. The ad account is in your name and billed to your card by Google; we are added as managers. You can see every number in it whenever you want.
Monthly Results
Each month you see what was spent, how many clicks it bought, what each click cost, how many people clicked into your booking checkout, and what we changed. If something is not working, we say so and change it.
Who It Is For
Owners and managers with a direct booking site that takes bookings, who want more of them in the weeks that matter. It suits properties in places people search by name, and portfolios that want to fill specific gaps in the calendar. If your calendar is already full in peak season, we will usually point the budget at the shoulder months instead.
When It Is Not the Right Fit
If your site cannot take bookings yet, or the click prices in your market are high for the budget you have in mind, we will tell you before you spend, and suggest where the money would do more.
