If you run on Guesty, your platform is already strong. What moves the numbers next is demand quality, direct-booking share, and the brand that wins owner pitches — the marketing work an agency does, not a setting you toggle.
Guesty is a genuinely powerful platform — a marketplace, distribution across every channel, deep owner accounting. What no software can be on its own is a hands-on marketing team. That's the layer Cavmir adds: the agency that builds the brand, runs the campaigns, and builds a website you actually own, on top of everything Guesty gives you.
Where Guesty fits
Repurposed from our PMS directory so you can see everything Guesty gives you — and the one thing a platform can't be: your marketing team.
Guesty
Enterprise-grade PMS for professional STR operators and managers.
- Channel manager + unified inbox
- Owner reporting + trust accounting
- Open API + app marketplace
- Guesty Pay payments
Cavmir take: The default choice for serious operators — powerful across ops, distribution, and owner accounting. What software can't include is a marketing team, or a website you own. Its booking pages are generic templates on Guesty's platform, not a branded site that's yours. That's the layer Cavmir adds.
How Cavmir builds on top of Guesty
Guesty holds the whole operation together — channel manager, unified inbox, trust accounting, owner statements, an open API, and Guesty Pay. For a portfolio of 10 to 500+ listings, it's the default for a reason.
Guesty even hands you distribution tools — a marketplace and channel management. The one thing it offers toward direct bookings is a generic booking template on its own platform — one you don't own and can't truly brand. What no platform can hand you is the work that fills a calendar: a real website you own, a brand guests trust, an SEO engine, a paid-media program, content, and a team running it week to week. That's exactly the job Cavmir does.
We work entirely on top of your Guesty account. Bookings still flow through Guesty. Guest comms still run in Guesty. We don't touch a single operational setting — we build the demand that Guesty then processes.
Why Guesty operators hire Cavmir
Four things bring Guesty power users to an agency.
A real website you own — not a template you rent
The most a PMS hands you toward direct bookings is a generic booking template on its platform — one you don't own and can't truly brand. We build a real direct-booking website you own — brand, search, filters, trust signals, SEO — in front of your Guesty inventory, and drive the traffic that makes it book.
OTA commission is still eating margin
Even a dialed Guesty operation usually sits around 10–15% direct. Every point you move from Airbnb and Vrbo to direct keeps the 15–22% OTA commission in your pocket. At portfolio scale that is real money, with no new door.
You're losing owner pitches you should win
When an owner shops three Guesty-run managers, they pick the one whose brand looks most professional. We build the owner-facing pages, case studies, and pitch assets that win those decisions.
The marketing function a platform can't be
No software can produce your content, run your ads, or do your technical SEO — that's agency work, not a feature toggle. Cavmir runs that whole function as an outsourced team, for less than the loaded cost of one senior hire.
How Cavmir works alongside Guesty
We build on your booking engine, not against it. Your Guesty rates and availability stay the source of truth. We wrap them in a brand and a converting front end, then drive qualified traffic to them.
We don't touch trust accounting or owner statements. Guesty owns the money and the ops. Cavmir owns the demand — brand, SEO, paid media, content, and the owner-acquisition funnel that feeds new doors into your Guesty account.
We extend your team, we don't replace it. Keep your in-house marketer and your Guesty admins. We slot in for the specialized work — technical SEO, paid media, design, content production, owner funnels — a lean team never gets to.
Flat retainer, no rake. Guesty bills per listing; we bill a flat monthly retainer tiered to your portfolio. No revenue share, no per-booking fee, no cut of owner commissions.
What Cavmir runs on top of Guesty: the first 90 days
Every Guesty engagement starts the same way: we map what your stack already does well, then build the demand layer around it. The details flex to your portfolio on the strategy call, but this is the shape of the rollout.
Month 1 — Brand foundation and the website you own
We audit the brand, the listings, and your current direct-booking share, then rebuild the identity where it's thin — positioning, voice, and the visual system owners and guests actually judge you by. In parallel we start the direct-booking website: a real site on your domain, designed around your inventory and wired to Guesty's booking engine so rates, availability, and payments stay exactly where they live today. Guesty's open API is one of its quiet strengths here — the connection is clean, and nothing changes for your ops team.
Month 2 — Listings at scale, content, and local search
With the foundation set, we rebuild listing copy and photography priorities across the portfolio — systematically, unit by unit, through the channel manager you already run — and the content engine starts shipping: destination and property-type pages built for the searches your guests actually type, plus the first long-form pieces. Technical and local SEO lands the same month — schema, page speed, and the market pages that put your brand on the map in every city you operate in.
Month 3 — Paid media, AI search, and the review engine
Now the demand engine turns on. Retargeting recaptures the guests who viewed your listings and didn't book; prospecting campaigns open new audiences; the owner-acquisition funnel goes live with its own landing page and media plan. We also tune the site for AI search — our own 550-query research found that AI assistants point travelers to operator and brand websites far more often than to OTA listings — and we put your review flow to work: post-stay prompts through the Guesty inbox cadence you already run, with the strongest reviews surfaced on the site, in listings, and in ads.
After day 90 the engagement settles into a monthly rhythm — content shipping, campaigns optimizing, weekly reporting on direct-booking share and cost per acquired owner. Nothing in your Guesty operation changes; the numbers flowing through it do.
See what working together looks like.
A 30-minute strategy call. No deck, no pitch — just a look at your current direct-booking percentage and where the leverage is.
Book a Strategy CallPrograms by Portfolio Size
Most Guesty operators land on Operator or Portfolio, depending on door count. Here's how the programs map to portfolio size — every engagement is quoted to your actual portfolio.
5–25 doors
Foundation
- Brand audit + listing copy refresh (all units)
- Distribution audit across 60+ channels
- Listing photography QA + replacement priorities
- Monthly social content cadence (2 posts/week)
- Monthly performance reporting
- Email support, 48-hour response
25–100 doors
Operator
- Everything in Foundation
- Direct-booking website (built, not templated)
- Technical + content SEO (12 long-form posts/yr)
- Owner-acquisition campaign (paid + landing page)
- Paid ads management (Meta + Google)
- Quarterly strategy calls with founder
100–500 doors
Portfolio
- Everything in Operator
- Dedicated account team (3 named operators)
- Multi-location SEO (per-market landing pages)
- Influencer + creator partnership program
- Custom CRM + owner-acquisition pipeline
- Monthly executive call + quarterly board-ready report
500+ doors
Enterprise
- Multi-brand structure (parent + sub-brands)
- White-label option (we operate as your in-house team)
- M&A marketing support (acquired-property integration)
- Multi-region content + paid programs
- Annual on-site planning
All tiers are month-to-month after a 90-day initial engagement. No long-term contracts. No revenue share. No booking commissions.
Owner acquisition for Guesty portfolios
Adding doors is the highest-leverage move a Guesty operator can make — a single three-unit owner can pay for a year of Cavmir. We build the owner-facing landing page on your domain, run paid media targeting STR-owning investors in your markets, produce the case studies and ROI breakdowns that rank for owner-intent searches, and run a CRM nurture for owners who aren't ready to switch yet. At Guesty's scale the funnel compounds: every case study and ranking asset built this quarter keeps pitching for you the next, which is why the door count keeps climbing long after the first campaign.
The direct-booking lift on Guesty
Moving a $4M-gross-booking Guesty portfolio from 12% to 30% direct is worth roughly $115K–$160K in retained margin a year — the OTA commission you stop paying. We drive it with a converting direct-booking site in front of Guesty, destination-plus-property-type SEO, past-guest email, and retargeting that recaptures the guest who viewed your Airbnb listing but didn't book.
Guesty operators ask us these
The questions we hear before a Guesty operator signs.
Does Cavmir replace Guesty?
No — we build on top of it. Your channel manager, inbox, trust accounting, and booking engine stay exactly as they are. Cavmir adds the hands-on marketing layer alongside your Guesty tools: brand, campaigns, direct bookings, and owner acquisition.
Can you build a direct-booking site that works with Guesty?
Yes. We build the branded front end and connect it to your Guesty availability, rates, and booking engine, so guests book direct while Guesty still processes and reconciles everything.
Do you take a cut of bookings?
No. Flat monthly retainer, tiered to the size of your portfolio. No revenue share, no per-booking fees, no cut of owner commissions. Your booking revenue is yours.
We already have an in-house marketer. Do we still need Cavmir?
Usually the two work best together. Your in-house person owns brand voice and owner relationships; we own technical SEO, paid media, design, content production, and the owner-acquisition funnel. Combined output is materially higher than either alone.
How fast do results show?
Listing optimization and distribution show in 30–60 days. Direct-booking infrastructure compounds over 90–180 days. Owner-acquisition campaigns usually deliver qualified inbound owners in 60–90 days. We report weekly.
What size Guesty portfolio do you work with?
From about 10 listings up to 500+. Smaller portfolios are usually better served by our individual-host packages — request a quote and we'll scope to your door count.
What does Cavmir actually do in the first 90 days on Guesty?
Month one is brand foundation and the direct-booking website, wired to your Guesty booking engine. Month two rebuilds listings at scale and stands up the content engine and local SEO across your markets. Month three turns on paid media, AI-search optimization, and the review engine. The full rollout is on this page, and we adjust it to your portfolio on the strategy call.
Should we keep using Guesty's marketplace and add-ons?
Yes. The marketplace, the open API, and Guesty Pay are real strengths of the platform, and we build around them rather than duplicating them. Where an add-on already covers a job — dynamic pricing, guest screening — we fold it into the plan and put your budget toward the demand work software doesn't do.
Let's look at your numbers together.
30 minutes. Bring your last quarter's direct-booking percentage and a door count. We'll show you the two or three highest-leverage moves for your portfolio. Free, no pitch deck, no follow-up sequence.
Book Your Strategy Call