St. Croix villas under one brand, booked direct
SP Vacations is the vacation-rental side of Sterling Point Real Estate in Christiansted: more than a dozen villas and condos across St. Croix, from beachfront to hillside, run by a local team. Rich came to us on a referral. We gave the rentals a brand of their own and built a direct-booking site that shows live availability and the real price of a stay on every home.
The bar for booking was set by the platforms: pick your dates, see the full price, reserve. So every villa page carries a reserve box that reads the home’s calendar and rates live from Sterling Point’s booking system — nightly rate, cleaning, card fee, hotel tax, the total and what’s due today, for the exact dates and party size. Search the whole collection and each home answers with whether it’s free and what the stay costs. Reserve hands the guest to Sterling Point’s own checkout with all of it filled in.
Around the homes we built a St. Croix library: 150 field guides to the beaches, the water, history, food, towns and every month of the year, “fly from” pages for fifteen departure cities, an island map, and a wall of real guest reviews, most with the reviewer’s own photo. St. Croix is a U.S. territory, so U.S. citizens need no passport — the site leads with that.
The new site went live on the brand’s own domain in September 2026 and took over from the old one without breaking its links: old blog posts and booking links forward to their new pages. One of the homes, The Cerulean, also has a site of its own that we built for its owner — that’s its own case study.
