Instagram is the single most decisive surface for short-term rental discovery. Cavmir is hiring a specialist whose entire focus is Instagram — feed, stories, reels, broadcast channels, collabs. You will integrate AI image and video tools (Midjourney, Runway, Sora, Veo, ElevenLabs) with real footage from the creative team and produce work that does not look like AI slop.
What you'll own
Own the Instagram strategy and execution for every Cavmir client account — feed, reels, stories, broadcast channels.
Produce hybrid content: real photography enhanced and extended with AI tools; AI-generated B-roll cut into real reels.
Maintain a defensible visual standard. Nothing publishes that looks generic, off-brand, or recognizably AI in the wrong way.
Run reels A/B tests on hooks, captions, sounds, and thumbnails — report what works in numbers, not opinions.
Manage Instagram collaborations with influencers and partner brands flagged by the marketing team.
Stay 30 days ahead of platform changes — new formats, new features, new monetization rails.
Operate inside Claude Code as your daily working environment. Tasks at Cavmir — research, drafting, file edits, reporting, automation — are driven through Claude Code agents and sub-agents, not through manual app-switching.
What we expect
3+ years running brand Instagram accounts at scale. Personal accounts do not count.
Fluent with Midjourney, Runway, Sora or Veo, and an audio tool like ElevenLabs or Suno.
You have shipped at least one reel above 1M views or grown a brand account from <10K to 100K+ organic followers.
Editorial taste. You understand why certain visual references work and others read as cheap.
CapCut and Premiere Rush fluency. You can edit a 30-second reel from scratch in under 90 minutes.
Hospitality, fashion, travel, or luxury brand background preferred.
Daily Claude Code fluency, or willingness to become fluent in week one. You have used it, you know what an agent is, you can read a tool call, and you understand the agentic mental model.
If this role is not for you
If your Instagram experience is limited to personal posts, do not apply.
If you cannot tell the difference between AI work that elevates a brand and AI work that cheapens it, this role will hurt the brands you work on.
If you have not shipped reels with measurable performance you can show, do not apply.
If you will not work primarily inside Claude Code, this role is not for you. We do not hire candidates who refuse to operate in the tools we build the company on.
Compensation
Base: $18,000 – $28,000 USD per year, calibrated to local market.
100% remote. Cavmir hires globally — paid in USD via Wise or Deel.
Direct path to Head of Visual Content as the team scales.