Instagram is the single most decisive surface for short-term rental discovery. Cavmir is hiring a specialist whose entire focus is Instagram — feed, stories, reels, broadcast channels, collabs. You will turn real footage from the creative team into a coherent, premium feed per property — work with genuine editorial taste that never looks generic.
What you'll own
Own the Instagram strategy and execution for every Cavmir client account — feed, reels, stories, broadcast channels.
Produce a polished content mix per property: real photography, B-roll, and reels cut into a coherent feed.
Maintain a defensible visual standard. Nothing publishes that looks generic, off-brand, or recognizably AI in the wrong way.
Run reels A/B tests on hooks, captions, sounds, and thumbnails — report what works in numbers, not opinions.
Manage Instagram collaborations with influencers and partner brands flagged by the marketing team.
Stay 30 days ahead of platform changes — new formats, new features, new monetization rails.
What we expect
3+ years running brand Instagram accounts at scale. Personal accounts do not count.
A sharp eye for motion, pacing, and sound design in short-form video.
You have shipped at least one reel above 1M views or grown a brand account from <10K to 100K+ organic followers.
Editorial taste. You understand why certain visual references work and others read as cheap.
CapCut and Premiere Rush fluency. You can edit a 30-second reel from scratch in under 90 minutes.
Hospitality, fashion, travel, or luxury brand background preferred.
If this role is not for you
If your Instagram experience is limited to personal posts, do not apply.
If you cannot tell the difference between content that elevates a brand and content that cheapens it, this role will hurt the brands you work on.
If you have not shipped reels with measurable performance you can show, do not apply.
