Wisconsin's most-licensed markets
Wisconsin licenses short-term rentals as tourist rooming houses through the state agriculture department, DATCP — one statewide file, twelve thousand licenses, and more licensed communities than any other state in this compilation.
Wisconsin's three biggest markets — Green Bay, Hayward, Sturgeon Bay — account for about 12% of the state's licensed records; the rest spread across 215 more communities with ten or more on file. Where a property sits on that curve — dense top market or long tail — changes how guests find it, and how hard a listing has to work to stand out.
Wisconsin top markets at a glance
Records are tourist rooming house licenses on the Wisconsin DATCP file, as of July 2026. Share is each market’s slice of the 12,015 records compiled for Wisconsin. Free to cite with a link to this page.
| # | Market | Records on file | Share of state | Cavmir market page |
|---|---|---|---|---|
| 1 | Green Bay | 633 | 5.3% | Green Bay market page |
| 2 | Hayward | 431 | 3.6% | not covered yet |
| 3 | Sturgeon Bay | 409 | 3.4% | not covered yet |
| 4 | Lake Geneva | 338 | 2.8% | Lake Geneva market page |
| 5 | Eagle River | 316 | 2.6% | not covered yet |
| 6 | Saint Germain | 316 | 2.6% | not covered yet |
| 7 | Wisconsin Dells | 307 | 2.6% | Wisconsin Dells market page |
| 8 | Sister Bay | 207 | 1.7% | not covered yet |
| 9 | Egg Harbor | 178 | 1.5% | not covered yet |
| 10 | Fish Creek | 166 | 1.4% | not covered yet |
