iGMS was built for hosts growing beyond Airbnb, and it handles the operational half of that move well. The half it leaves open is demand: the brand, the traffic, and the direct bookings that decide whether the extra channels ever fill.
A synced calendar prevents double bookings. It doesn't create a booking. Automated messages, auto-assigned cleanings, and a clear monthly revenue report make a portfolio easier to run; none of them puts your property in front of a traveler who has never heard of you. That work is marketing, and it sits upstream of everything iGMS does. Cavmir runs it for you, on top of the iGMS account you already have.
The typical iGMS operator sits exactly where this starts to cost money. You've moved past a single Airbnb listing. You're on three or four channels, the messaging is automated, the cleaner gets a task the moment a reservation confirms, and the whole operation fits on your phone. What you don't have is a brand anyone searches for by name, a website that ranks, or a plan for the owners you'd like to sign next. Vacation rental marketing is that missing function: the identity that makes you the memorable choice, the website that converts the guest who found you, the content and search presence that put both in front of the right traveler, and the owner funnel that grows the door count. Cavmir does the whole function as one team, for less than the loaded cost of a single senior hire, and every piece of it reports to the same weekly number: direct-booking share.
Where iGMS fits
What iGMS does well, and the demand gap in front of it.
iGMS
Operations software for hosts growing beyond Airbnb: channel sync, automation, and a mobile-first back office.
- Channel manager for Airbnb, Vrbo, Booking.com, and Google Vacation Rentals
- Unified inbox with AI-suggested replies
- Cleaning tasks created automatically per reservation
- iOS and Android operations app
Cavmir take: A focused, bootstrapped tool that runs the daily operation well for a growing portfolio. Its website builder gives you a site with a booking engine; it doesn't give you a brand, traffic, or a marketing team. That's Cavmir's half.
Where iGMS ends and Cavmir begins
iGMS earns its place on the operations side. One multi-calendar keeps Airbnb, Vrbo, Booking.com, and Google Vacation Rentals in sync, with other channels connected through iCal. Messages from every platform land in one inbox with AI-suggested replies. Automated templates handle check-in and check-out, a cleaning task is created for your team the moment a reservation confirms, Stripe handles payments and invoices, and the monthly revenue report breaks the numbers down by platform. All of it runs from an app on your phone.
Every one of those features starts after a guest has already found you. iGMS does ship a website builder and a direct booking engine, and they make a sensible endpoint: a builder site with a booking calendar and Stripe checkout. What arrives with it is zero traffic. Nobody at iGMS builds your brand, writes your destination pages, runs your ads, or pitches the owner down the street. That work is marketing, a separate discipline from operations.
Cavmir runs that discipline on top of iGMS. We build the brand, a direct-booking website you own on your own domain, and the SEO, paid media, and owner-acquisition programs that fill it. Bookings still land in iGMS. Guest messages still run through the iGMS inbox. The cleaner still gets the task. iGMS stays the system of record; we run the marketing on top of it.
Why iGMS operators hire Cavmir
The pattern repeats among operators who have outgrown a single Airbnb listing.
A builder site with nothing sending guests to it
The iGMS website builder hands you a site with a booking calendar and Stripe checkout, and that's where it stops. Nothing brings a guest to it. We build a real direct-booking website you own, then give it the SEO, brand, and campaigns that turn it into a channel.
Four channels synced, every one of them an OTA
iGMS keeps Airbnb, Vrbo, Booking.com, and Google Vacation Rentals in step. Every booking those channels send still costs 15–22% in commission; iGMS itself puts the saving on a direct booking at up to 17%, depending on the OTA. Moving even a slice of those nights to a site you own is found margin.
The operation runs from a phone; the brand doesn't exist yet
Automated messages and auto-assigned cleanings make you efficient. They don't make you memorable. When a guest or an owner compares you with the manager next door, nothing tips the decision. We build the brand that does.
Owner acquisition is nowhere in the stack
The owner portal and owner statements in iGMS report to the owners you already have. Winning the next owner is a marketing motion with its own landing page, media plan, and proof. We run it.
How Cavmir works alongside iGMS
iGMS stays the system of record. Calendar, inbox, automations, cleaning tasks, Stripe payouts, reports: all of it stays in iGMS, untouched. We work upstream, on the demand that fills the calendar iGMS keeps in sync.
We build a website you own and hand the bookings to iGMS. The site lives on your domain, on a codebase you control. iGMS's booking engine is built to integrate with an existing website, including through its WordPress plugin, so a guest who books on your site lands in iGMS as a reservation like any other channel.
We run the whole marketing function. Brand, technical and content SEO, Meta and Google ads, social, past-guest email, and the owner-acquisition funnel, as an outsourced team that reports weekly on direct-booking share and cost per acquired owner.
Flat retainer, no rake. iGMS bills per property, or per booked night on FLEX; we bill a flat monthly retainer tiered to your portfolio. No revenue share, no per-booking fee, no cut of owner commissions.
The first 90 days on top of iGMS
iGMS operators usually arrive with the daily operation already automated, which makes the rollout pure demand work. Your side of the lift is small: a property export from iGMS, access to the photo library, and an hour with whoever answers the inbox. Here's the order the work lands in.
Month 1 — Brand, and a website you own in front of the iGMS booking engine
We start with the thing a growing host almost never budgets for: a real brand. Name treatment, story, photography direction, and a voice that sounds like you rather than a message template. Then the direct-booking website goes into build on your own domain, connected to the iGMS booking engine so rates, availability, and Stripe payments stay exactly where they live today. If you already published a site from the iGMS builder, it keeps taking bookings until the new one is live.
Month 2 — Listings, content, and local search
With the brand set, every listing gets rebuilt to match it: copy, photo order, amenities, positioning, unit by unit, across the channels iGMS already syncs. The content engine starts the same month: destination and property-type pages built around what your guests search before they book, plus the first long-form pieces. Technical and local SEO lands with it, so the site starts showing up for your market's searches instead of waiting on a link you share by hand.
Month 3 — Paid media, AI search, and the reviews you already collect
Paid media starts where it pays back fastest for a growing portfolio: retargeting the guests who visited and didn't book, then prospecting campaigns sized to your door count. The owner-acquisition funnel goes live with its own landing page and media plan. We tune the site for AI search, because travelers increasingly ask an assistant where to stay, and assistants can only recommend brands they can read. And the post-stay review automation iGMS already runs starts doing sales work: the strongest reviews surfaced on the site, in listings, and in the campaigns.
After day 90 the engagement settles into a monthly rhythm: content shipping, campaigns optimizing, weekly reporting on direct-booking share and cost per acquired owner. Nothing in your iGMS setup changes. What changes is the volume moving through it.
See what working together looks like.
A 30-minute strategy call. No deck, no pitch — just a look at your current direct-booking percentage and where the leverage is.
Book a Strategy CallPrograms by Portfolio Size
Most iGMS operators start on Foundation and move to Operator as the door count grows. Here's how the programs map, quoted to your actual portfolio.
5–25 doors
Foundation
- Brand audit + listing copy refresh (all units)
- Distribution audit across 60+ channels
- Listing photography QA + replacement priorities
- Monthly social content cadence (2 posts/week)
- Monthly performance reporting
- Email support, 48-hour response
25–100 doors
Operator
- Everything in Foundation
- Direct-booking website (built, not templated)
- Technical + content SEO (12 long-form posts/yr)
- Owner-acquisition campaign (paid + landing page)
- Paid ads management (Meta + Google)
- Quarterly strategy calls with founder
100–500 doors
Portfolio
- Everything in Operator
- Dedicated account team (3 named operators)
- Multi-location SEO (per-market landing pages)
- Influencer + creator partnership program
- Custom CRM + owner-acquisition pipeline
- Monthly executive call + quarterly board-ready report
500+ doors
Enterprise
- Multi-brand structure (parent + sub-brands)
- White-label option (we operate as your in-house team)
- M&A marketing support (acquired-property integration)
- Multi-region content + paid programs
- Annual on-site planning
All tiers are month-to-month after a 90-day initial engagement. No long-term contracts. No revenue share. No booking commissions.
A direct-booking website you own, in front of the iGMS booking engine
The iGMS builder gives you a site with a booking calendar. It takes reservations, and it will never be the reason a guest found you. We build a real direct-booking website you own, wire it to the iGMS booking engine and Stripe checkout, then feed it destination-plus-property-type SEO, past-guest email, and retargeting until it books on its own. On a growing portfolio, moving direct-booking share up ten points is usually the cheapest revenue available, and it's durable: rankings, content, and a past-guest list keep producing after any single campaign stops. Airbnb, Vrbo, and Booking.com stay in the mix; they just stop being the only way a guest can reach you.
Owner acquisition for iGMS managers
Plenty of iGMS users manage a handful of doors for other owners, and the owner portal and statements keep those owners informed. Winning the next owner is a different motion, and it's B2B marketing: a landing page on your domain, paid media aimed at STR-owning investors in your market, and the case studies and comparisons that rank for owner-intent searches. We build and run all of it, and the assets keep pitching for you after any given campaign rests. One signed owner can cover months of the program.
iGMS operators ask us these
What operators want to know before signing.
Does Cavmir replace iGMS?
No. Your channel manager, unified inbox, automations, cleaning tasks, Stripe payments, and reports stay exactly as they are. Cavmir adds the marketing layer on top: brand, SEO, paid media, a website you own, and owner acquisition. iGMS stays the system of record.
We already published a site with the iGMS website builder. Isn't that enough?
It's a fine booking endpoint: a builder site with a calendar and Stripe checkout. It doesn't bring traffic, and it isn't a brand. We build a direct-booking website you own, on your domain, connected to the iGMS booking engine, and we run the SEO, paid media, email, and retargeting that send guests to it.
Can you build a direct-booking site that works with iGMS?
Yes. iGMS's booking engine is designed to integrate with an existing website, including through its WordPress plugin. We build the branded site on your domain and connect it, so guests book direct while iGMS processes the reservation, the messages, and the payout.
Do you take a cut of bookings?
No. Flat monthly retainer, tiered to the size of your portfolio. No revenue share, no per-booking fees, no cut of owner commissions. Your booking revenue is yours.
How fast do results show?
Listing optimization and distribution show in 30–60 days. The direct-booking site and SEO compound over 90–180 days. Owner-acquisition campaigns usually deliver qualified inbound owners in 60–90 days. We report weekly.
What size portfolio do you work with?
From about 5 doors up. iGMS operators most often land on our Foundation program and move to Operator as they add doors. If you run 1–4 units, our individual-host packages may fit better. Request a quote and we'll point you to the right one.
What do the first 90 days look like for an iGMS operator?
Month one: brand foundation and a direct-booking website on your domain, connected to the iGMS booking engine. Month two: listing rebuilds across every channel iGMS syncs, the content engine, and local SEO. Month three: paid media, AI-search optimization, and putting your review library to work. Your iGMS setup stays untouched the whole way; the playbook on this page walks through it.
We use PriceLabs and Turno with iGMS. Do they stay?
Yes. Dynamic pricing, cleaning coordination, guest screening, and smart locks are operations, and the iGMS marketplace covers them with tools like PriceLabs, Wheelhouse, Turno, Safely, and Minut. We build around what's working and put your budget toward the demand work software doesn't do.
Let's look at your numbers together.
30 minutes. Bring your last quarter's direct-booking percentage and a door count. We'll show you the two or three highest-leverage moves for your portfolio. Free, no pitch deck, no follow-up sequence.
Book Your Strategy Call