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The direct-booking website for a staple of Key West

Owned funnelbypassing OTA fees

Rick is a community leader and a staple of Key West — the kind of operator who knows every neighbor on the island and runs one of its market-leading vacation-rental portfolios. We provided consulting and marketing services, and delivered the direct-booking website that now anchors his business.

Scope
Consulting · Marketing Strategy · Direct-Booking Website · Brand Positioning
Outcome
colocada.com live as a true direct channel — bypassing OTA fees on the Keys’ most recognizable inventory.
Signal
A Key West market leader who now owns his own funnel, not rents it from Airbnb.
Visit colocada.com →
The Property

Colocada Vacation Rentals

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