How to Optimize Your Airbnb Listing

Word for word

Transcript

From the English captions on YouTube.

0:00 One photo and one line, then Step 1: the first photo

On Airbnb and Vrbo, a guest sees one photo and one line of your listing. Let's fix both. Step one. Your first photo is the one travelers see in search. Lead with what nobody else has. The pool, the view, the pickleball court. Not the front door. And never, ever the sofa.

0:20 Step 2: the shot

Step two, the shot. Outdoors, shoot in the hour after sunrise or before sunset. Airbnb's own advice. Blinds open, lights on, flash off. Hold the camera level. Don't tilt it up or down. And put the subject dead center. Airbnb crops your photo to a square in search.

0:39 Step 3: the rest of the photos

Step three. In Vrbo's research, 48% of travelers call unclear photos of key rooms a deal breaker. So show every bedroom, every bathroom, and the kitchen. Bright, tidy, in the order a guest walks through.

0:52 Step 4: the name

Step four, the name. On Airbnb, stay under 50 characters. On Vrbo, the limit is 40. Skip the city and the bed count. Search already shows them. Say the one thing guests remember. Not "New, 3-bed apartment in Florence." Try "Sunny walkup near the Uffizi." That's Airbnb's own example. No emojis. No all caps. No row of stars. It reads like a yard sale sign.

1:20 Step 5: the description

Step five, the description. Guests scan it. So your first two lines carry the whole thing. Lead with what makes the place different. Then the practical: who sleeps where, parking, the walk to town. And tell the truth. Oversell it, and you'll pay for it in the reviews.

1:40 The five steps in one line

One photo nobody else has. A name under 50 characters. Two honest opening lines. That's your listing, fixed. And when you want a website of your own, that's our business. Cavmir.com.