Digital PR for Vacation Rentals

Digital PR is the online form of an old job. You give a reporter, an editor or a local organization something worth using, and they mention you, often with a link to your site. For a rental, that could be a line in a local news story, a place in a tourism board's lodging guide, a podcast interview, a newsletter item or a YouTube travel episode.

Reporters link when you help them do their work. The usual currencies are data they cannot get anywhere else, photos they are allowed to publish, and firsthand knowledge of a place. The link follows from being useful. It is never the thing you ask for.

How It Differs From PR, Link Building and Ads

Traditional PR aimed at print and TV and counted clippings. Link building aims at links and sometimes pays for them, which Google treats as spam unless the paid link is marked nofollow or sponsored. Advertising buys attention and says so. Digital PR uses the methods of PR and judges the results by what shows up online: mentions, links, and the visits and bookings they bring.

Type	What it is	Rental examples
Paid	You pay, and the placement is labeled	Search ads, paid placement on a booking site, a sponsored TV segment such as the Vrbo spot on Tampa Bay 28's Morning Blend marked "This is sponsored content."
Owned	You publish and control it	Your website, area guides, press page, email list and social accounts
Earned	Someone else chooses to mention you	A news article, a tourism board feature, a venue's list of places to stay, a podcast interview

Each type does a different job. Paid buys reach for as long as you keep paying. Owned is where guests book and where reporters go to check your facts. Earned is the only one that comes with someone else's judgment attached, which is why it carries weight with readers and with the AI tools that read the same pages.

Where Digital PR Fits in GEO

Our GEO guide splits AI visibility into four jobs: Findable, Quotable, Corroborated and Bookable. Your own website carries most of the first, second and fourth. Corroborated is the job you cannot do alone. It means other trusted sites stating the same facts about you: where your homes are, what they offer, what you know. Digital PR is how you earn that.

That is why we treat backlinks and digital PR as one piece of work. A link helps search engines find and weigh your pages. A mention, with or without a link, tells people and AI tools who you are and what you are known for.

Start With a Mention Audit

If you only want the basics of getting a home featured, our shorter press coverage guide covers them. This guide is the full playbook, and it starts with a quick audit. Search your business name and your town, then ask two or three AI assistants who manages vacation rentals where you are. List every site that mentions you and whether it links. That list is your starting point, and the gaps in it are your plan.

Two forces make earned mentions worth more this year than a few years ago: the way Google weighs links, and what AI assistants cite.

What Google Says About Links Now

Google has not stopped using links. Its guide to ranking systems still names PageRank, the link-based system it launched with, and says it "continues to be part of our core ranking systems." What changed is the emphasis. In March 2024 Google edited its spam policy so it no longer called links an important factor. Around the same time, Google's John Mueller wrote on Reddit that over-focusing on links "will often result in you wasting your time." By October 2026 the sentence about links had gone from the spam policy altogether. The lesson for a small owner: a few links from real sources beat many weak ones.

What AI Answers Cite

Muck Rack, which sells PR software, tracks what ChatGPT, Claude and Gemini cite. Its May 2026 report found earned media behind 84% of citations, journalism behind 27% of all links cited and paid or advertorial content behind 0.3%. More than half of the journalism cited was less than a year old. In its July 2026 travel edition, travel ranked fifth of 17 sectors for journalism citations, at 30%.

Ahrefs, which sells SEO software, published a study of 75,000 brands in May 2025. Branded web mentions correlated 0.664 with visibility in Google's AI Overviews, against 0.218 for backlinks. When Ahrefs re-ran the analysis in December 2025, YouTube mentions showed the strongest correlation of all, worth knowing if your homes look good on video.

Treat these numbers as signals. They come from vendor studies, and the Ahrefs figures measure correlation: brands that get mentioned also tend to appear in AI answers, which does not prove one causes the other. Muck Rack's figures cover three assistants, and local searches behave differently. Yext, a listings company, reported on 6.8 million citations for location-based queries in October 2025 and found websites behind 44%, listings behind 42% and news, forums and other sources behind 6%. For a guest asking about homes in your town, your site and listings do most of the work. Coverage backs them up.

What Our Own Study Found

In July 2026 we published a study of 550 answers from Gemini, Google's AI answer engine, to questions about 15 US vacation markets and 20 named rental companies, each asked five times. Local and regional rental companies took 82% of the citations, and Airbnb or Vrbo appeared in 17% of answers. For PR, the most telling result came from the branded questions. One established operator's own site never appeared under its own name. The AI described the company through the Better Business Bureau, Trustpilot, Reddit, a jobs board and competitors' sites. When you are absent, other people tell your story. Try it yourself: ask an AI assistant about your company by name and note which sites it uses to describe you.

The study has limits, stated on its page: it covers one engine, not all of them, and its markets were chosen for strong independent operators. It did not measure press coverage. The AI-search visibility study has the full method. Google's own guide to its AI features adds a warning that applies to this whole chapter: seeking inauthentic mentions "isn't as helpful as it might seem."

Start with a hard question: would a stranger care? "We listed a new home" and "we redecorated the kitchen" matter to you and your guests. To a reporter they are announcements. A story gives their readers something new: a number nobody else has, a local first, a house with history or unusual architecture, an award, an event, a trend or a person worth meeting.

Story Angles With Real Examples

Angle	A real example	Who covers it
Your own data	Vrbo counted farm mentions in its guest reviews and found them up 300% in a year; The Scotsman ran the trend in October 2025	Travel and lifestyle desks
An event	Airbnb said eclipse-path searches were up 1,000%, and Time Out and FOX Weather ran it the same day, February 29, 2024; four days before the eclipse, FOX stations ran AirDNA data showing path cities almost completely booked	Local TV, weather and news sites
An award	Kauai Now wrote up a Hanalei home named one of Vrbo's 2026 Vacation Rentals of the Year, with no quote from the host	News outlets in the winner's town
Lodging near an attraction	Visit California's article on lodging near the national parks suggested a single Joshua Tree vacation home and linked to its site	Tourism boards and travel guides
Local expertise	KCTV5 in Kansas City localized Airbnb's World Cup numbers in April 2026 without quoting a single local host	Local TV, papers and radio
Season or trend	Yours to find: a shift in when or how your guests book, compared across three years	Lifestyle sections and newsletters

The Local Voice Missing From Platform Stories

Look at the local stories in that table. A platform or a data company supplied the number, and a local outlet made it local. KCTV5's World Cup story quoted no local hosts. Kauai Now's award story had no word from the host. When CTV News Vancouver covered Airbnb's World Cup figures in August 2026, its reporter added her own data from the city, which showed short-term rental license applications up 163%.

That gap is your opening. A manager who can say what their homes did during a big weekend, with real numbers, is the local voice those stories lacked. And if your home wins a platform award, call the local paper yourself with a quote ready instead of waiting for someone to rewrite the announcement.

Build a Story Calendar

List the dates that move demand in your area: festivals, tournaments, school breaks, big games, rare events in the sky. Our 2027 short-term rental event calendar is a good place to start. For each date, note what your data could show and which outlets covered the event last year. A specific, checkable line such as "our October guests booked a month earlier than three years ago" gives a reporter something to work with. "Bookings are strong" gives them nothing.

The eclipse coverage shows the rhythm: one story about six weeks out, another in the final days. Have your own numbers ready for both.

Turning your booking records into a story takes seven steps, from the question to the pitch.

1. Choose a question reporters care about. When do families book fall trips? How far do guests drive? How many bring a dog? One question per story.
2. Pull the answer from your booking records. Useful fields include booking lead time, guest home cities, party size, pets, length of stay, event weekends, and the words guests use in reviews and inquiries.
3. Compare two or three years. A change over time is a story. One year on its own is a fact.
4. Aggregate only. Publish totals and percentages. Never publish a guest's name or any detail that could identify one.
5. Write one page. Lead with the finding, add one chart, and close with a short method note: the dates, the number of homes and the number of stays.
6. Publish it on your site. A dated page gives reporters something to check and to link to.
7. Pitch it. Send it to reporters who cover the question, one at a time, using the pitch in chapter seven.

A data page also gives your blog, newsletter and social posts something to say for months. Our vacation rental content marketing guide covers those channels.

How the Big Platforms Do It

Vrbo shows the format at scale. Its Built to Stay report, released in July 2026, came from a Harris Poll survey for Expedia Group of 1,758 adults in seven countries who had stayed in a vacation rental in the past year, with fieldwork on April 22 to 24, 2026. Each finding works as a headline: 86% would pay more for a higher-quality listing, and 66% call a total price not shown upfront a deal breaker. The method sits right next to the numbers.

Vrbo also mines its own review text. The farm-stay trend The Scotsman ran drew on counts of farm mentions in Vrbo guest reviews. You can do the same in a spreadsheet: export a year of reviews and inquiries, count words like "dog," "hot tub," "wedding" or "remote work," and compare the counts with the year before.

Write a Method Note People Trust

Our own study is a fair model for the method note. It states the number of answers (550), the markets (15) and the runs (five per question), and it names its limits. Do the same at your scale. If your sample is 140 stays across six homes, say so. Do not round 48% up to "half." Keep the spreadsheet, because a careful reporter may ask to see it.

Time It to the Calendar

Event data works in stages: a preview, then a result. After the World Cup, Travel Daily News reported AirDNA's estimate that the tournament added $276.7 million in short-term rental revenue across the 16 host cities, while occupancy fell in 12 of them because new supply outran demand. That is a story with a twist, and a local manager can tell their own version at each stage: early bookings before the event, how full their calendar was during it, then the final count.

A press kit saves a busy writer an email or a phone call, and on deadline that can decide whether you make the story. Keep it on your site as one page with one download.

Item	What to include	Why it matters
Fact sheet	Exact numbers: homes, bedrooms, guests, location, year built or opened	Writers check facts, and exact figures save them a call
Photos	10 to 20 images in landscape and portrait, each with a credit line and media-use rights	Editors need both shapes and need to know they may publish them
B-roll	A short clip of the house and its setting	Video stories need moving pictures
The story	One paragraph on the house or the company	It gives the writer an opening
Bio and headshot	The owner or manager in a few sentences	Stories are about people
Story angles	Three to five ideas, one sentence each	Shows what you can help with
Latest data	Your current one-page data summary	Your strongest reason to be called
Contact	One name, phone, email and response time	Deadlines run in hours
Logo and map	A high-resolution logo and a simple location map	Saves a request at layout time

Photo Rights Come First

Send only photos you own or are licensed to share with the press, and put the photographer's credit with each one. A photo shot for your listing may not include rights for magazine use, so check your photographer's contract before you offer it. Tourism boards set the standard writers expect: Visit California keeps a royalty-free image library for media, and Visit Utah says requests for access to its image library are granted within 24 to 48 hours. If your photos need work, our guide to listing photos that book covers what to shoot.

Build a Press Page

A press page is where reporters land when they search your name. It needs four things: your releases and data stories with dates, a list of coverage with links, the kit download, and a contact who answers. Our own newsroom is one example of the layout. Keep it current. An old phone number or a release from five years ago tells a reporter nobody is home.

Keep It Consistent With Your Brand

The kit should match your website and listings: the same name, the same facts, the same photos. One mismatched bedroom count makes a writer doubt everything else. Our vacation rental branding guide covers the name, story and look that should carry through every page. Write the one-paragraph story the way you would tell it to a guest at the door: who built the house, why you chose it, what is unusual about it. Leave out the adjectives an editor would cut.

Start with the outlets closest to home and work outward. Build your list in these rings:

• Local papers, TV stations and radio.
• Regional and city magazines, and regional travel sections.
• National travel media that covers your kind of trip.
• Newsletters, podcasts and YouTube channels about your area or travel style.
• The media teams at your city, county and state tourism boards.
• Trade press for managers, for stories about how you run the business.

Let AI Answers Pick Your Targets

Ask the questions your guests ask in ChatGPT, Gemini and Perplexity, and note which outlets the answers cite. The prompt map in our GEO guide gives you the questions. Muck Rack's December 2025 report found that most AI citations for a given brand come from only 20 outlets, and that the overlap between the journalists who get pitched most and the journalists AI cites most averages about 2%. The writers AI reads are rarely the ones everyone pitches. For a luxury home, a July 2026 study by Gradial, which sells GEO software, adds a clue: Forbes and Architectural Digest dominate AI citations for ultra-luxury travel brands.

Then research one reporter at a time. Read their last five stories, note their beat and the sources they quote, and check whether they ever write about where to stay. Write to that person about that story. Never mass-email a list.

Journalist Request Services in 2026

Service	Cost as of October 2026	Notes
HARO	Free daily email	Relaunched by Featured in 2025, after Cision closed Connectively, the renamed HARO, in December 2024
Featured	Free; Lite $29 and Pro $79 a month, billed annually	Tiers differ only in daily AI usage; requests come from HARO, LinkedIn and more
Qwoted	Free for 2 pitches a month, with a 2-hour delay; Pro $149 a month for 35	Every tier gets the daily email and a place in its expert database
Source of Sources	Free, up to three emails a day	Off-topic pitchers are removed: "No exceptions, no appeals."
TravMedia	No public prices	Travel callouts for story ideas and trip support
ProfNet	No public price	Offered by PR Newswire
MentionMatch	Free	B2B topics only, so a poor fit for rentals

Answer only requests you are qualified to answer, and answer quickly. A request about family travel in your region is yours. A request about mortgage rates is not.

Let Tourism Boards Pitch for You

Your tourism bureau's media team pitches your destination for a living. VISIT FLORIDA posts selected partner releases on its media site, typically within one to two weeks, and pitches media against an editorial calendar. Brand USA has a "Send Us Your News" form. Visit California runs a media center with story ideas and press releases. The Utah Office of Tourism publishes a pitch calendar. Ask your local bureau how it takes partner news, and send it every data story you publish.

A pitch is a short, personal email that offers one story to one reporter. Our working rule is under 150 words, built in this order:

1. A subject line that names the story. "Families now book October stays by July" tells a reporter more than "Story idea."
2. A first line on why them. Mention the recent story of theirs that fits yours.
3. The story in one sentence. If it needs two, it is not ready.
4. One checkable detail. A number, a date or a name they can verify.
5. What you can give. Data, an interview, photos, a visit or local people to talk to.
6. Who you are. Your name, business, website and phone number.

Timing and Follow-Up

Work back from two dates: the event and the outlet's deadline. Some tourism boards publish their notice periods. Visit California asks for press trip requests at least 45 days before departure, and Explore Asheville asks for two to three weeks' notice after it receives a journalist's credentials. Give reporters the same courtesy. Pitch early enough for them to plan, follow up once a few days later with one new line, then move on to the next story.

When a reporter does reply, answer the same day with exactly what they asked for: the number, the photo, the phone call. Speed is part of the pitch.

Mistakes That Get Pitches Deleted

• Attachments. Link to your press page instead.
• Hype. Adjectives an editor would cut tell them nothing, and the builder below flags the common ones.
• Lists. Send each pitch to one person, by name.
• Off-topic pitches. Source of Sources removes people who pitch off topic.
• Asking for a link. Offer the story; whether to link is the writer's call.

Try the builder below with your own story before you write to anyone.

Inviting a writer to stay looks like the obvious move. It is often the wrong first one, because many writers are not allowed to accept. Here is how two major travel publications handle it.

Two lessons follow. Treat every guest as a possible reviewer, because a Times writer may stay without telling you. And count your reviews as part of your press kit, since Condé Nast Traveler's rental picks lean on them. Our five-star review system is the place to start.

Hosting Through Your Tourism Board

Tourism-board trips are where hosted lodging is normal. VISIT FLORIDA asks hosting partners to provide accommodation complimentary while it pays the journalist's flights and ground transport. Its Host a Media Trip form is always open, and it vets journalists before offering trips to partners. The Utah Office of Tourism typically covers journalists' transport and relies heavily on partners for lodging. Explore Asheville leaves comps to host businesses and the bureau, subject to availability. Going through the bureau gets you a vetted writer.

Free Stays, Links and Disclosure

Google's spam policy lists as link spam sending someone a product "in exchange for them writing about it and including a link." A stay offered on condition of a link fits that description. A stay with no conditions does not, and any paid or sponsored link that results should carry rel="sponsored" or rel="nofollow".

Disclosure matters on the writer's side too. The Online News Association's ethics guide notes that many newsrooms cap small gifts at about $20 or $25, and it urges freelancers who accept perks to disclose them in the story. Ask any creator you host to label the stay as hosted when they post about it, and check the disclosure rules with your lawyer.

How to Host Well

• Written terms: no promise of coverage, disclosure if they publish, and how they may use your photos.
• Off-peak dates, so you do not give away your best weeks.
• A ready house and a short local itinerary.
• One follow-up after the stay, then nothing.

For creators and influencers, our influencer stays guide goes deeper, and our influencer marketing service is there if you want help running the visits.

Local links are the steadiest digital PR a small owner can do. Tourism boards, chambers and local organizations already tell visitors where to stay. The work is getting your homes on those lists, with a link.

Tourism Boards and Chambers

Some bureaus list local rentals for free. Visit Muskegon gives eligible vacation rentals a free listing if they are current on county accommodation tax and local registration rules. Let's Minocqua moved from paid partnership to a free model for businesses inside its room-tax zone. The Yosemite Mariposa County Tourism Bureau gives every county tourism business a free listing, with cabin rentals in its lodging category. Others charge.

Source	Published cost	What you get
Visit Muskegon, Michigan	Free if current on county accommodation tax	A listing with photos, amenities, contact details and booking links
Let's Minocqua, Wisconsin	Free inside the room-tax zone	Partnership; guide listings need the form by September 1
Yosemite Mariposa County, California	Free for county tourism businesses	A website listing
St. Augustine, Ponte Vedra & The Beaches VCB, Florida	$350 a year	A listing on the bureau's visitor site; check that rentals qualify
Wisconsin Dells VCB	$300 to $5,000 in 2026, plus a free affiliate tier	A website link starts at $300; the free listing has none; check that rentals qualify
Winter Park & Fraser Chamber, Colorado	$390 base	Membership; lodging with 1 to 12 rooms pays the base
North Country Chamber, New York	$437 for lodging, plus $6.47 a room over 20	Membership in a category that names vacation rentals
Visit California articles	Free, by editors' choice	Named links in lodging guides

Treat a paid listing as advertising and judge it by the visitors and referrals it sends. If the bureau marks your link nofollow or sponsored, that is how Google wants paid links labeled.

Check eligibility before you pay. In 2018 the Monterey County Convention & Visitors Bureau removed vacation rental operators whose lodging was not authorized by local ordinance or state law, and refunded their dues. Registration and occupancy tax rules vary by city and county, so confirm yours with your local office or your accountant before you apply.

Editorial Mentions From Tourism Boards

Some bureaus link to rentals inside their own articles. Visit California's Yosemite lodging guide names The Redwoods in Yosemite, which manages 130 cabin-style home rentals, and links to its site. Editors choose those links, so the way in is the bureau's story-idea process and a press kit worth using. While you work on local listings, make sure your Google listing is complete too; our guide to listing a vacation rental on Google covers it.

Other Local Sources

Look for every local organization that tells visitors where to stay: wedding and event venues with preferred-lodging lists, festivals and tournaments, hospitals and universities with visitor pages, and local guides. Ask whether they keep a list and how to get on it. If you sponsor a local team or event, a link back from its site is normal; because you paid, it should carry rel="sponsored". Google's spam policy warns against "partner pages exclusively for the sake of cross-linking," so list only partners you work with. Once a month, search your business name in quotes. When a page mentions you without a link, and a link would help its readers, ask politely for one.

Every shortcut in digital PR has the same flaw: it tries to buy what has to be earned. Google's spam policies name most of them.

Google's Link Spam Rules in Plain English

• Buying or selling links for ranking, including paying for posts that contain links.
• Trading goods or services for links, or sending a product in exchange for a write-up with a link. A free stay counts.
• Excessive link exchanges, and partner pages made only to cross-link.
• Paid advertorials whose links pass ranking credit, and keyword-rich links in guest posts or press releases placed on other sites.
• Low-quality directory and bookmark links.

Paid placement itself is allowed. Google calls buying and selling links "a normal part of the economy of the web" for advertising and sponsorship, as long as the links carry rel="nofollow" or rel="sponsored". Getting it wrong lasts. Google says that after a link spam update, any ranking benefit those links gave you is lost and "cannot be regained." The policy now also covers attempts to manipulate generative AI responses in Google Search.

Press Release Wires

A wire release is useful when you have news. It creates a dated public record, wires send it to news aggregators, and Muck Rack found that press releases rose to about 1% of AI citations by February 2026, cited most in their first seven days. It is a poor way to get links. EIN Presswire allows only nofollow links in releases, and in one PR Newswire release we checked on October 9, 2026, all 18 company links carried nofollow.

Wire	Published price, October 2026
IssueWire	$21 to $99 a release; first release free
NewswireNEXT	$49 to $999 a release
PRWeb	$120 to $480 a release
EIN Presswire	$149 for one release, $499 for five, $999 for 15
Business Wire	From $475 for 400 words, US local distribution
Newswire.com	$399 to $965, from a September 2026 copy of its price page
PR Newswire	No published price

Paid Segments and Reviews

Paid "expert" segments on lifestyle TV shows, like the sponsored Vrbo spot in chapter one, are advertising. Buy one if it suits you, and judge it as an ad.

Reviews are the other trap. The FTC's Consumer Reviews and Testimonials Rule, in force since October 21, 2024, bans fake reviews and paying for positive or negative ones, with civil penalties of up to $53,088 per violation. Never trade a stay for a review. Ask your lawyer how the rule applies to your business.

Pay for the work of earning a link: the research, the writing, the outreach. Never pay for the link itself.

That is our rule at Cavmir, and the quickest test for any offer. If someone sells placements by the link, or a guaranteed article with a followed link, walk away.

Digital PR is slow to show and easy to under-count, so measure a few things the same way every month.

What to measure	Where to find it
Coverage and mentions	A simple log: date, outlet, link, and whether it linked
Referral visits	Referral traffic in Google Analytics (GA4), outlet by outlet
Visits from AI assistants	GA4's AI Assistant channel, added May 13, 2026; clicks from Google's AI Overviews and AI Mode stay in Organic Search
Google AI impressions	Search Console's generative AI performance reports, which show impressions but no clicks or queries
Copilot citations	The AI Performance report in Bing Webmaster Tools, launched as a preview in February 2026
ChatGPT referrals	Visits tagged utm_source=chatgpt.com
Brand interest	Searches for your business name in Search Console
Inquiries and bookings	A "How did you hear about us?" question on your forms

Being cited has a measurable value. Seer Interactive found that on informational searches with an AI Overview, brands cited in the overview earned a 2.07% organic click-through rate, against 0.94% for brands that were not.

Reading the Numbers

Judge the trend over several months. One article can bring a spike of visits and then nothing, while a tourism-board listing sits on a page people keep visiting: Visit Muskegon says its Places to Stay page drew 18,700 visitors in the past 12 months. Both count. When an inquiry names an article or a bureau, note it next to the booking value. That is the number that tells you whether to keep going. Our vacation rental marketing plan for 2027 shows where digital PR sits beside your other channels.

The Ninety-Day Plan

1. Weeks 1 to 2Audit what is said about you: search your name, ask AI assistants your guests' questions and list every mention. Set up the log and the measures above.
2. Weeks 3 to 6Pull one data story from your bookings, publish it with a method note, and build the press kit and press page.
3. Weeks 7 to 10Apply for two or three local listings, call your tourism bureau, join two journalist request services and send five researched pitches.
4. Weeks 11 to 13Follow up once, log every result, ask for links on unlinked mentions and pick the next story from your calendar.

Expect a season, not a week. Editors plan ahead, and search engines take time to find new links. After the first ninety days, keep a monthly rhythm: one story, a few pitches, one new local link and one look at the numbers.

If you do only two things this month, make them these: pull one data story from your own bookings, and get one local listing that links to your site. The story gives reporters a reason to call you, and the listing puts your name on a trusted local site. You will not outspend the national brands, and you do not need to. Outsmart, don't outspend.

If you would like help, Cavmir's Backlinks and Digital PR package covers the research, writing and outreach, and our GEO service handles the rest of AI visibility. We pay for the work of earning links, never for links, and we do not promise coverage, because editors decide what runs. If you want to talk it through, tell us about your homes on our contact page.

Sources

Every figure in this guide comes from the sources below, opened and checked in October 2026.

• Tampa Bay 28, Morning Blend sponsored segment with Vrbo, undated. tampabay28.com
• Google Search Central, A guide to Google Search ranking systems, December 2025. developers.google.com
• Google Search Central, Spam policies for Google web search, August 2026. developers.google.com
• Google Search Central, Google Search spam updates, December 2025. developers.google.com
• Google Search Central, Optimizing your website for generative AI features, July 2026. developers.google.com
• Search Engine Journal, Google Confirms Links Are Not That Important, April 2024. searchenginejournal.com
• Search Engine Journal, Google: Overfocusing On Links Could Be A Waste Of Time, April 2024. searchenginejournal.com
• Muck Rack via GlobeNewswire, Generative Pulse release, May 2026. globenewswire.com
• Muck Rack, What is AI reading? Travel, July 2026. muckrack.com
• Muck Rack, What is AI reading? New insights, February 2026. muckrack.com
• Muck Rack, What is AI Reading? Generative Pulse report, December 2025. media.muckrack.com
• Ahrefs, An Analysis of AI Overview Brand Visibility Factors, May 2025. ahrefs.com
• Ahrefs, Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews, December 2025. ahrefs.com
• Yext, AI Doesn't Rank, It Cites, October 2025. yext.com
• Cavmir, The AI-Search Visibility Study for Short-Term Rentals 2026, July 2026. cavmir.com
• Gradial, We Analyzed AI Visibility Across 55 Travel and Hospitality Brands, July 2026. gradial.com
• Seer Interactive, AIO Impact on Google CTR: 2026 Update, April 2026. seerinteractive.com
• The Scotsman, Travel trends for 2026 revealed, October 2025. scotsman.com
• Airbnb Newsroom, Searches surge 1,000% for US solar eclipse, February 2024. news.airbnb.com
• Time Out, Airbnb reveals the top spots for solar eclipse travel, February 2024. timeout.com
• FOX Weather, Eclipse travelers beware, February 2024. foxweather.com
• FOX 7 Austin, Short-term rentals along path of totality almost completely booked, April 2024. fox7austin.com
• Kauai Now News, Vrbo names Hanalei "Tiki Home" as one of its 2026 Vacation Rentals of the Year, May 2026. kauainownews.com
• KCTV5, Airbnb: New tool estimates what Kansas Citians could make hosting during World Cup, April 2026. kctv5.com
• CTV News, Vancouver Airbnb hosts score average of $4.5K each during World Cup, August 2026. ctvnews.ca
• Travel Daily News, World Cup adds $276.7m to short-term rental revenue, July 2026. traveldailynews.com
• Vrbo via Business Wire, Quality Pays (Built to Stay report), July 2026. finanznachrichten.de
• Vrbo via Business Wire, Quality Pays, Bastille Post reprint, July 2026. bastillepost.com
• Visit California, Media and Travel Trade Resource Center, October 2026. media.visitcalifornia.com
• Visit California, Press trip request, October 2026. media.visitcalifornia.com
• Visit California, Where to Stay at Yosemite, October 2026. visitcalifornia.com
• Visit California, Great Lodging Options in and Around California's National Parks, undated. visitcalifornia.com
• Visit Utah, Utah Media, October 2026. visitutah.com
• Utah Office of Tourism, Collaborations, October 2026. travel.utah.gov
• VISIT FLORIDA, Public Relations, October 2026. visitflorida.org
• VISIT FLORIDA, Host a Media Trip, October 2026. visitflorida.org
• Brand USA, Media / Public Relations, October 2026. thebrandusa.com
• Explore Asheville, Media Trips, October 2026. exploreasheville.com
• Help a Reporter Out, home page, October 2026. helpareporter.com
• Cision, Connectively has been discontinued, December 2024. cision.com
• Featured, Featured.com acquires Help a Reporter Out from Cision, April 2025. newswire.ca
• Featured, Pricing, October 2026. featured.com
• Qwoted, Pricing, October 2026. qwoted.com
• Source of Sources, home page, October 2026. sourceofsources.com
• TravMedia, home page, October 2026. travmedia.com
• PR Newswire, ProfNet, October 2026. prnewswire.com
• MentionMatch, home page, October 2026. mentionmatch.com
• The New York Times, Ethical Journalism handbook (Internet Archive copy), June 2026. web.archive.org
• Condé Nast Traveler, About Condé Nast Traveler, June 2026. cntraveler.com
• Online News Association, Gifts, Free Travel and Other Perks, 2026. ethics.journalists.org
• Visit Muskegon, List Your Property on VisitMuskegon.org, 2026. visitmuskegon.org
• Let's Minocqua Visitors Bureau, Partners, 2026. minocqua.org
• Yosemite Mariposa County Tourism Bureau, Local Business Resources, 2026. yosemite.com
• St. Augustine, Ponte Vedra & The Beaches VCB, Partnership application, undated. jotform.com
• Wisconsin Dells Visitor & Convention Bureau, 2026 Marketing Partner Program, 2026. wisdells.com
• Winter Park & Fraser Chamber, Dues Structure, undated. playwinterpark.com
• North Country Chamber of Commerce, Join, 2026. northcountrychamber.com
• KION, Short-term rental businesses ousted from Monterey County Convention & Visitors Bureau, March 2018. kioncentralcoast.com
• EIN Presswire, FAQ, October 2026. einpresswire.com
• EIN Presswire, Pricing, October 2026. einpresswire.com
• PR Newswire, AlphaGraphics release, October 2026. prnewswire.com
• PR Newswire, Get started, October 2026. prnewswire.com
• Business Wire, Pricing and distribution plans, October 2026. businesswire.com
• PRWeb, Pricing, October 2026. prweb.com
• IssueWire, Pricing details, October 2026. issuewire.com
• NewswireNEXT, Pricing, October 2026. newswirenext.com
• Newswire.com, Our prices, Internet Archive copy, September 2026. web.archive.org
• eCFR, 16 CFR Part 465, Consumer Reviews and Testimonials, 2026. ecfr.gov
• Google Analytics Help, Default channel group in GA4, 2026. support.google.com
• Google Search Central Blog, Search generative AI performance reports, June 2026. developers.google.com
• Bing Webmaster Blog, Introducing AI Performance in Bing Webmaster Tools, February 2026. blogs.bing.com
• OpenAI Help Center, Publishers and Developers FAQ, 2026. help.openai.com

The paintings in this guide are AI-generated illustrations made for it. They do not show real properties, people or businesses.