What Sofie works on
- Content strategy — editorial planning, content calendars, narrative positioning for STR and boutique hotel brands.
- Social media — Instagram, TikTok, and Reels strategy for property brands. Short-form formats that actually stop the scroll.
- Brand storytelling — turning property features into emotional narratives guests remember.
- Photography direction — briefing professional shoots so the photos match the brand voice.
Where to find Sofie's work
All 60 articles in the Cavmir Learn Hub are written by Sofie. Here they are, most recent first:
- Buying a Property in a Foreign Country for Airbnb: Legal, Tax & Practical Guide — Buying & Investing · 12 min read
- Airbnb vs Long-Term Rental: Which Makes More Money? (With Real Numbers) — Buying & Investing · 10 min read
- How to Scale from 1 to 10 Airbnb Properties Without Losing Your Mind — Buying & Investing · 11 min read
- The Best Markets to Buy an Airbnb Investment Property in 2025 — Buying & Investing · 11 min read
- STR ROI Calculator: How to Analyze a Property Before You Buy — Buying & Investing · 10 min read
- How to Buy Your First Investment Property for Airbnb: The Honest Guide — Buying & Investing · 12 min read
- Dome and Geodesic Airbnb: The Hottest Property Type and How to Market It — Property Types · 9 min read
- Farm Stay Airbnb: How to Market Agritourism Properties to City Travelers — Property Types · 9 min read
- Tiny Home Airbnb: Maximizing Revenue from Minimal Square Footage — Property Types · 8 min read
- Yurt Airbnb Marketing: How to Sell the Glamping Experience to Modern Travelers — Property Types · 8 min read
- Container Home Airbnb: How to Market Industrial Chic to the Right Audience — Property Types · 8 min read
- Houseboat Airbnb: The Complete Host Guide to Marketing a Floating Property — Property Types · 9 min read
- Treehouse Airbnb: What It Costs, What It Earns, and How to Market It — Property Types · 10 min read
- How to Launch and Market a Glamping Business: The Complete Guide — Property Types · 12 min read
- The Rise of the 'Experiential Stay': How Smart Hosts Are Charging Premium Rates — Industry Trends · 9 min read
- Why Boutique Hotels Are Winning Against Airbnb (And What Hosts Can Learn From Them) — Industry Trends · 9 min read
- STR Regulations Are Tightening Globally: What It Means for Property Owners — Industry Trends · 10 min read
- The Future of Short-Term Rentals: 7 Trends Reshaping the Industry in 2025-2026 — Industry Trends · 11 min read
- How to Use ChatGPT to Write Better Airbnb Listings, Responses & Marketing Copy — Technology & Tools · 8 min read
- Cape Town Airbnb Market: Seasonality, Luxury Demand & Marketing to International Guests — Market Intelligence · 8 min read
- Channel Manager vs OTA Direct: How to Structure Your Distribution Tech Stack — Technology & Tools · 10 min read
- Barcelona STR Market 2025: Tourist Limits, Licensing & Premium Positioning — Market Intelligence · 9 min read
- AI Tools for Airbnb Hosts: What's Actually Worth Using Right Now — Technology & Tools · 9 min read
- Bali Airbnb Market Guide: Villa Marketing, Seasonal Demand & Standing Out in a Crowded Market — Market Intelligence · 9 min read
- Airbnb Plus and Luxe: What It Takes to Qualify and Whether It's Worth Pursuing — Property Optimization · 9 min read
- The Best Property Management Systems for STRs in 2025: Honest Comparison — Technology & Tools · 11 min read
- The Co-Hosting Model: How to Scale Your STR Portfolio Without Burning Out — Operations & Guest Experience · 9 min read
- New York City Short-Term Rental Market After Local Law 18: What It Means for Hosts — Market Intelligence · 11 min read
- The Amenities That Actually Move the Needle on Bookings (And the Ones That Don't) — Property Optimization · 8 min read
- How to Get Press Coverage for Your Airbnb Property (Without a PR Agency) — Marketing & Distribution · 9 min read
- How to Compete with Hotels on Rate — And Win — Revenue Strategy · 9 min read
- Building a Guest Welcome Guide That Becomes a Marketing Asset — Operations & Guest Experience · 7 min read
- Medellin STR Market: Digital Nomad Demand, Luxury Growth & What Hosts Are Missing — Market Intelligence · 8 min read
- Drone Footage for STR Marketing: Is It Worth It and How to Do It Right — Property Optimization · 8 min read
- The Multi-Channel STR Distribution Strategy: Beyond Airbnb and VRBO — Marketing & Distribution · 9 min read
- Minimum Stay Requirements: The Counterintuitive Strategy That Boosts Revenue — Revenue Strategy · 7 min read
- How to Handle Bad Guests Professionally (Without Losing Your Superhost Status) — Operations & Guest Experience · 8 min read
- Lisbon Airbnb Market 2025: New Regulations, Tourist Hotspots & Pricing Strategy — Market Intelligence · 9 min read
- How to Name Your Airbnb Property (And Why It Matters More Than You Think) — Property Optimization · 7 min read
- TikTok for Airbnb Hosts: The 3 Video Formats That Actually Drive Bookings — Marketing & Distribution · 8 min read
- Upselling for Airbnb Hosts: How to Add $500+ Per Stay Without Annoying Your Guests — Revenue Strategy · 8 min read
- 5-Star Reviews on Autopilot: The System Behind the Best-Reviewed Properties — Operations & Guest Experience · 9 min read
- The New Host Pricing Mistake That Costs Thousands in the First Year — Launch & Setup · 7 min read
- The Tulum STR Market: Wellness Tourism, Eco-Luxury & Booking Trends — Market Intelligence · 8 min read
- The $5,000 Interior Design Upgrade That Can Double Your Nightly Rate — Property Optimization · 9 min read
- Influencer Stays: The Complete Host Guide to Comping Right, Protecting Yourself & Maximizing Coverage — Marketing & Distribution · 10 min read
- The 80/20 Rule of STR Revenue: What Most Hosts Get Wrong About Pricing — Revenue Strategy · 8 min read
- How to Write Guest Communication Templates That Feel Personal, Not Automated — Operations & Guest Experience · 7 min read
- How to Get Your First 10 Reviews on Airbnb (Starting From Zero) — Launch & Setup · 8 min read
- Dubai Short-Term Rental Market: What Foreign Investors Need to Know in 2025 — Market Intelligence · 10 min read
- Airbnb Photography That Books: The Complete Host Guide to Images That Convert — Property Optimization · 10 min read
- How to Use Instagram Reels to Fill Your STR Calendar in 30 Days — Marketing & Distribution · 9 min read
- How to Build a Direct Booking System That Actually Gets Bookings — Revenue Strategy · 9 min read
- The Airbnb Superhost Formula: What It Actually Takes and Why It Matters for Revenue — Operations & Guest Experience · 8 min read
- STR Permits and Licensing: What Every New Host Needs to Know Before Listing — Launch & Setup · 10 min read
- Rio de Janeiro STR Market Guide: Luxury Rentals, Carnival Season & Year-Round Strategy — Market Intelligence · 8 min read
- The Only Airbnb Listing Description Formula You'll Ever Need — Marketing & Distribution · 8 min read
- The Complete Guide to Dynamic Pricing for Airbnb: Beyond Automatic Tools — Revenue Strategy · 10 min read
- Your First 90 Days as an Airbnb Host: The Week-by-Week Launch Playbook — Launch & Setup · 12 min read
- Miami Airbnb Market Report: Rates, Trends & What's Actually Working in 2025 — Market Intelligence · 9 min read